Thoughts on paid advertising, AI automation, and the future of marketing operations.
Meta's Advantage+ audience targeting is outperforming traditional lookalikes. Here's the new playbook for audience strategy on Facebook and Instagram.
AI voice agents now handle inbound calls with natural conversation, instant response, and 24/7 availability. Here's how they work and why customers prefer them.
How a structured 12-step onboarding process reduced client churn from 25% to 10% and increased average client lifetime from 6 months to 14 months.
Step-by-step guide to implementing server-side Google Tag Manager for more accurate conversion tracking, better page speed, and privacy compliance.
The counterintuitive lessons about human decision-making I've learned from running thousands of A/B tests across hundreds of campaigns.
The exact webinar funnel structure, ad strategy, and follow-up sequence that drove $2.3M in course sales for a single client campaign.
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