This Is How The Facebook Pixel Works And The Step-By-Step Process Of Setting It Up

This Is How The Facebook Pixel Works And The Step-By-Step Process Of Setting It Up

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The Facebook pixel is one of the must-have tools when it comes to digital marketing.

 

If you want to get the most out of your Facebook ads, then this tool should be in your arsenal. It will help you create relevant ads for your audience that will result in massive conversions.

 

But how exactly does it work? How do you even set it up?

 

That’s what we’ll get into in this post.

 

Let’s begin, shall we?

 

How does the Facebook pixel work?

 

When someone visits your websites and takes a specific action, whether that be signing up for your mailing list or buying your products, the Facebook pixel is triggered and reports this action. This way, you’ll know when a customer took action after seeing your ad. You’ll also be able to reach this customer using a custom audience and retargeted ads.

 

The more conversions happen on your site, the more Facebook gets better at delivering your ads to people who are most likely to convert.

 

To help you understand this even better, let’s say you own an ecommerce shop that sells shoes. This is how a Facebook pixel would operate:

  • A shopper comes to your store and browses around. They might add a couple of shoes to their cart or ultimately decide not to buy anything at all and leave your website. Or they might complete their purchase. The actions that a shopper would take are endless.
  • All the while, the pixel is working quietly in the background, taking note of everything the shopper is doing.
  • It then syncs with the Facebook cookies residing in the shopper’s browser and flags the account as part of certain target groups, depending on whatever action they took.
  • Thanks to this data, when the shopper logs back into Facebook or Instagram, those platforms know what they’ve been doing, and which ads they should see.

So for example, if the shopper abandoned their cart without buying anything, they might see ads on Facebook asking them to go back to the site and complete their purchase.

 

These ads are what are known as retargeted ads. Their sole purpose is to increase conversions. They work towards returning previous website users back to your site so they can complete a specific action.



How do you set up the Facebook pixel?

 

Facebook has made this process really simple. In fact, you don’t even need to know code or be a web developer to do this.

 

The first thing you’ll need to do is log in to your ads manager. Then go to the “Pixel” tab.

 

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On the resulting page, click on “Create a pixel”

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Give your pixel a name and input your website address if you so wish. Then click “Create”

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Now, there are three ways to add the Facebook pixel to your website:

 

1. Use an integration or Tag Manager.

 

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If you use an e-commerce platform like Shopify or a tag manager like Google Tag Manager, you can install your pixel without having to edit your website code directly. This Facebook Help article describes how to install your pixel if you already use one of those third-party tools.

 

2. Email instructions to a developer


If you work with a developer or someone else who can help you edit your website code, click “Set up Manually”

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Then locate “Email Instructions to a Developer” on the bottom right and click on it to send them everything they need to install the pixel.

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3. Manually install the code

 

Click on “Set up Manually” to begin the process.

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For your pixel to work properly, it needs to be displayed on every page of your website. The best place to input the code is in the header of your website.

 

So locate the header code for your website.  Look for <head> </head> tags in your code or find your header template to update the global header. Then copy the entire pixel code and paste it in the header.

 

Not to worry, Facebook lays everything out for you to make it easy to follow.

 

Once you’re done, turn on automatic advanced matching.

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Turning on this option allows Facebook to match customer data from your website with Facebook profiles. This lets you can track conversions more accurately and create larger custom audiences.

 

Check whether you’ve installed the code correctly by entering your website URL and clicking “Send Test Traffic”.

 

Once your Facebook pixel is tracking activity, click Continue.

 

After you’ve verified that it’s working, you’re ready to go back to the Ads Manager and start creating your own Custom Audiences and Custom Conversions to start advertising on Facebook.

CONCLUSION

 

That’s it for the Facebook pixel and how it works. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract

HIGH TICKET CLIENTS IN 30 DAYS WITH A PROVEN FRAMEWORK

What Is The Facebook Pixel And Why Is It So Important?

What Is The Facebook Pixel And Why Is It So Important?

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If you’re running Facebook ads or thinking of running them, one thing you need to utilize is the Facebook pixel.

 

It’s an important tool in advertising, as you’ll see in a minute. But first, let’s define what a Facebook pixel is.

 

What is a Facebook pixel?

 

A Facebook pixel is a short snippet of code that you place on your website to help you track user behavior and conversions. The information collected will then help you understand your audience better, thus creating content and ads that relates to them and drives conversions.

 

A Facebook pixel looks something like this:

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Don’t get scared by this though. You don’t need to know code or be a developer to use your Facebook pixel or to manage it.

 

The whole process of setting it up and monitoring results is really easy. But before we get into that, why should you bother setting up a Facebook pixel?

 

3 functions of the Facebook pixel

 

The Facebook pixel provides useful data that you can use to create better ads and retarget your ads.

 

Even if you’re not running ads just yet, it would be a great idea to install the Facebook pixel now. It will start collecting data right away so that you don’t have to start from scratch when you’re ready to create your first Facebook ad.

 

Here are 3 ways the pixel can help improve your Facebook marketing results:

 

1. Conversion tracking

 

A conversion is a completed action that you want someone to take on your website.

 

For example, let’s say you drive traffic to your website so people can sign up to your mailing list. When a user successfully signs up to your list, that’s logged as a conversion.

 

Another example of a conversion could be when a user makes a purchase.

 

Tracking these conversions is useful because you’ll be able to see how much it’s costing you per conversion.  With this information, you can change your marketing strategy accordingly to align with your goals.

 

2. Ad optimization for conversion

 

The Facebook pixel helps to optimize your ads for conversion.

 

As Facebook collects data on who visits your site and what actions they take, it can help optimize your ad audience based on conversions. That means it will automatically show your ads to the people who are most likely to convert.

 

3. Retargeting ads creation

 

Retargeting ads are ads that “ follow” a user around the internet after they’ve left your website.

 

The Facebook pixel data and dynamic ads allow you to show targeted ads to people who have already visited your site with the purpose of bringing them back so they can convert.



CONCLUSION

 

That’s it for the Facebook pixel. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract

HIGH TICKET CLIENTS IN 30 DAYS WITH A PROVEN FRAMEWORK

What Are Pixels And How Do They Work?

What Are Pixels And How Do They Work?

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Have you ever noticed an ad “following” you around the internet?

 

This is all thanks to something called a pixel.

 

When used the right way, pixels can transform your next campaign, optimize your website and boost conversions.

 

But first, let’s define what a pixel is.

 

What is a pixel?

 

A pixel is a small piece of code that’s loaded when a user visits your website or opens your email.

 

Users don’t usually see these pixels. They are designed to camouflage in the background color of the website so that they don’t stand out to your website visitors.

 

The purpose of these pixels is to collect valuable data about user behavior on your website.

 

Before we get further into how they work, let’s first look at the role pixels play in marketing.

 

Advantages of using pixels

 

If you’re a marketer or an advertiser, then pixels are an important part of your marketing strategy because they will help you gather valuable information about your audience.

 

Information such as: who is visiting your site? What pages are they visiting? How much time are they spending on each page? What links are they clicking? And so much more.

 

The information gathered will then help you understand more about visitors to your website and use that to improve your marketing efforts.

 

Pixels are also be used to track online conversion. There are cases where the user takes a specific action they were led to take, for example, to download an ebook or to sign up for a mailing list. Using pixels is a handy way of keeping track of these numbers.

 

How do pixels work?

 

A pixel is embedded into the HTML code of your website, ad, or marketing email.

 

Each time a user loads a webpage, for example, they load the pixel too. This triggers a request to the web server where the pixel is hosted.  

 

The server then sends the pixel tag to the user’s unique IP address. This address is logged by the web server.

 

With that, you can periodically analyze server logs and understand how many unique views your content is receiving.

 

That means if 5,000 unique IP addresses have viewed your tracking pixel, 5,000 viewers have seen the content the pixel was embedded in, whether that be an email or a blog post.

 

While tracking unique views is the most basic function of a pixel, this traffic data can be analyzed even further.

 

IP addresses, for example, can give you an idea of where your viewers are located geographically, as well as what kind of devices and operating systems they’re using to visit your site.

 

IP addresses can also be tracked as users move across your website or click on different ads hosted by the same server.

 

All this information gives you the marketer a clearer sense of what your audience is looking for, allowing you to create content and ads that are tailored to meet their needs.

 

The most common platforms that use pixels are Facebook, Google Adwords, Adroll, Bing and Twitter.

 

Best practices when it comes to using pixels

 

Pixels sometimes get a bad rap because most consumers don’t understand the backend process of the internet. When they see an ad that keeps “following” them on the internet, they might get annoyed. Worse still, they might end up developing a negative association with the brand.

 

To ensure this doesn’t happen, here are some key things to pay attention to:

  • Be intentional with your pixel use. You don’t have to have pixels in every single page on your site. Only use them on pages that are crucial to your marketing strategy.
  • Put a cap on your pixel frequency. This will reduce lag for your end users. You don’t want a visitor abandoning your page because of slow load times. 
  • Stick to your targeted audience. For example, if you already have a targeted audience comprised of only women above the age of 45, then there’s no need for you to use pixels on men or younger women.
  • Respect privacy practices and “Do Not Track” requests.
  • Always allow customers to opt out of tracking.
  • Employ start and end dates that are in sync with the campaign that’s running.

CONCLUSION

 

That’s it for pixels. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract

HIGH TICKET CLIENTS IN 30 DAYS WITH A PROVEN FRAMEWORK

4 Facebook Retargeting Tactics That Work

4 Facebook Retargeting Tactics That Work

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If you want to build successful retargeting campaigns on Facebook, then you need to deliver unique ads to custom audiences segmented according to their browsing history and interests.

 

Continue reading this article to discover 4 ways you can turn past website visitors and cold leads into loyal customers using Facebook retargeting campaigns.

 

1. Retarget people who’ve visited specific webpages

 

When people visit a specific page on your website, either they are interested in your product or service or they are already familiar with your business.

 

To retarget these people, you’ll need to create a custom audience for them.

 

To do so, go to the menu and click on Audiences.

 

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Choose “Create a custom audience”

On the next window that shows up, choose “website traffic”

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From the website traffic drop-down menu, select “people who visited specific webpages”.  Then type in your landing page URL

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With this setting, you’ll also be including people who’ve already made a purchase in this audience. Therefore, we have to exclude them. To do so, add another condition to exclude visitors to your thank you page.

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Once you’re done, name your audience and click “Create Audience”

 

2. Retarget your blog readers

 

People who visit your blog find it through numerous channels. Maybe they seached for it, or they clicked a link on your email newsletter, or they were referred from another blog page.

 

For most of these people, once they visit your blog page, they probably will never come back. So it’s important that you retarget these people to recapture their attention and turn them into warm leads.

 

To retarget blog readers, create a custom audience of people who’ve visited your blog home page or read specific articles on your site

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Once you’re done, name your audience and click “Create audience”

 

3. Retarget people who’ve previously bought from you

 

If someone buys from you and they are happy with your product, they are most likely to become a repeat customer. So there’s huge potential when it comes to retargeting previous buyers.

 

You need to get creative here and think about possible upselling opportunities. Alternatively, come up with accompanying add-ons that you can sell to complement previous purchases.  

 

For example, if customers bought a music CD, you can offer them headphones or DVD players or TVs. The options are endless.

 

To retarget your previous buyers, create a custom audience of people who’ve visited your thank you or confirmation page.

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4. Retarget people who almost completed a purchase

 

How many times have you added items to your cart and ended up not buying anything at all?

 

I’m sure we can all relate.

 

To get back these people who’ve abandoned their cart so they can complete their purchase, you need to create a retargeting campaign.

 

Make use of emotional triggers to make the retargeting ads even more effective. You can do that by indicating a limited time offer on a certain product or service.

 

In order to retarget these people who almost completed a purchase, you need to create a custom audience targeted to people who visited your check out page. Make sure to exclude people who’ve already bought from you.

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Once you’re done, name your audience and click on “Create Audience”

 

When creating retargeting ads to these people, make sure to include the items left unbought. Additionally, offer a limited time offer discount to create a sense of urgency.

 

CONCLUSION

 

That’s it for retargeting tactics. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract

HIGH TICKET CLIENTS IN 30 DAYS WITH A PROVEN FRAMEWORK

How To Create Custom Conversions On Facebook

How To Create Custom Conversions On Facebook

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What is a custom event?

 

Before we get into that, there are two types of events.

 

When an action on your website occurs, for example, a visitor adds something to cart, your Facebook pixel logs it as an event.

 

You can use these events to track your website conversions, optimize for conversions and build custom audiences by adding the appropriate code to your website.

 

And the two types of events are: standard and custom.

 

Standard events are actions that Facebook recognizes and supports across all ad products.

 

They are:

 

  • Add payment info

  • Add to cart
  • Add to wishlist
  • Complete registration
  • Contact
  • Customize product
  • Donate
  • Find location
  • Initiate checkout
  • Lead
  • Purchase
  • Schedule
  • Search
  • Start trial
  • Submit application
  • Subscribe
  • View content

Custom events on the other hand are actions that fall outside of those covered by Facebook’s standard events. Create and use them when you want to track something non-standard. Or when you want to split or customize standard or custom events placed on your website.

 

To optimise for or track a custom event, make sure that you define it as an event-based custom conversion first.

 

And that’s what we’re going to look into next.

 

How to create a custom conversions

 

First, make sure you’ve installed the Facebook pixel on your site.

 

Once you’ve done that, go your ads manager and click on “Custom Conversions”

 

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On the next page that follows, click the “Create Custom Conversions” button.

 

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You’ll have the option to include all URL traffic that meets the following criteria:

 

i) URL contains

 

ii) URL does not contain

 

iii) URL equals

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Choose the most suitable option.

 

For example, you can select a URL that equals www.sambellmarketing.com/subscription-thank-you/.

 

Or you can use a URL that contains “/subscription-thank-you”.

 

You’ll basically use any webpage that contains the Facebook pixel, so any web page that shows a conversion.

 

In the example above, I’m tracking subscribers to my email list. If they get to my “thank you” page, they count as a subscriber. Therefore, that’s a conversion.

 

It’s recommended to use “URL contains” in the case where your “thank you” page or “order confirmed” page has a dynamically generated URL.

 

For example, sambellmarketing.com/order-confirmed?id=1338447231.

 

In such a case, select “URL contains” “/order-confirmed” because each different customer will have a difference exact URL.

 

You can add another rule, if you so wish, to filter this event.

 

Next, give your event a name then choose a category.

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Once you’re done, add a conversion value if applicable.

 

For example, if you’re selling tickets to your event worth $5, then 5 is the value you’d input. Don’t include any additional characters or symbols. Just a whole number. This value will help you see your ROAS (Return On Advertising Spend) in your customized report.

 

Next, click “Create” to finish the process.

 

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You’re now able to create an ad using the Conversions objective. Just select your custom conversion to optimize for and track that conversion.

 

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CONCLUSION

 

That’s it for custom conversions. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract

HIGH TICKET CLIENTS IN 30 DAYS WITH A PROVEN FRAMEWORK

How To Create A Retargeting List Using Your Facebook Page Engagement

How To Create A Retargeting List Using Your Facebook Page Engagement

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Log in to your ads manager and click on “Audiences”

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Click on “Create Audience” to bring up a drop down menu. Then choose “custom audience”

On the following window that shows up, click on “Facebook Page”

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Choose the page you want to create the audience from.

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There are 6 types of engagement that you can choose to focus on:

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 i) Everyone who engaged with your Page – This is the broadest engagement audience. It includes everyone who visited your Page or engaged with your Page's content or ads on Facebook or Messenger.

 

ii) Anyone who visited your Page -This includes anyone who visited your Page, regardless of the actions they took.

 

iii) People who engaged with any post or ad – This only includes the people who have engaged with a Page post or ad. Engagement includes reactions (Like, Love, Haha, Wow, Sad, Angry), shares, comments, link clicks and carousel swipes.

 

iv) People who clicked with any call-to-action button – This includes only the people who clicked any available call-to-action button on your Page. For example “Contact Us” or “Shop Now”

 

v) People who sent a message to your Page – This includes only the people who send a message to your Page.

 

vi) People who saved your Page or any post – This only includes the people who saved your Page or a post on your Page.

 

Choose any of the above options to create your audience.

 

Once you’re done, name your audience and click “Create Audience”

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You’re now ready to create retargeting ads using this list.

 

CONCLUSION

 

That’s it for creating retargeting lists with your Facebook Page engagement. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract

HIGH TICKET CLIENTS IN 30 DAYS WITH A PROVEN FRAMEWORK

How To Create A Retargeting List On FacebookUsing Video View Engagement

How To Create A Retargeting List On Facebook Using Video View Engagement

One way of defining an engagement audience is through video.

 

Video allows you to create an audience of people who’ve watched at least 3 seconds of your videos on your Facebook page or your Instagram business profile.

 

You can then create retargeting ads to these people who’ve watched your videos.

 

How To Create A Retargeting List Using Video View Engagement

 

Log in to your ads manager and click on “Audiences”

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Click on “Create Audience” to bring up a drop down menu. Then choose “custom audience”

On the following window that shows up, click on “Video”

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Now you can create different types of custom video audiences. You can create 6 different video custom audience for the same video:

 

i) People who viewed at least 3 seconds of your video

 

ii) People who viewed at least 10 seconds on your video

 

iii) People who have watched at least 25% of your video

 

iv) People who have watched at least 50% of your video

 

v) People who have watched at least 75% of your video

 

vi) People who have watched at least 95% of your video

 

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The choice of video custom audience that you should select will depend on the duration and engagement level of your video.

 

If you are using a short video (less than 60 seconds), go for 50-95% watch duration.

 

If you are using a medium to long duration video (1-5 min and above), start with 25% view time

 

It’s not advisable to use 3 seconds watch time because Facebook starts video automatically. People could casually be watching a video for a few seconds to see what it’s about. That doesn't necessarily qualify them as engaged users.

 

So click on the option that best suits you and then choose the video you want to use

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It’s recommended to leave the time window at 365 days, as we want as many engaged video viewers in this audience as possible.

 

Then enter a name for your audience and click “Create Audience”

 

Once this custom audience has been set up, you won’t need to update it manually as it will update automatically as new people watch your video.

 

You’re now ready to create retargeting ads using this list.

 

CONCLUSION

 

That’s it for creating retargeting lists with video view engagement.

 

If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract

HIGH TICKET CLIENTS IN 30 DAYS WITH A PROVEN FRAMEWORK

How To Create Retargeting Lists On Facebook Using A Customer File

How To Create Retargeting Lists On Facebook Using A Customer File

You’ll first start by preparing your customer data.

 

Get a spreadsheet with all your customer data. This data may include:

 

i) email

 


ii) phone number

 

iii) first name

 

iv) last name

 

v) city

 

vi) state

 

vii) country

 

viii) date of birth

 

ix) age

 


x) zip code

 

xi) gender

 

Facebook uses this data to match your customers and also find people similar to those customers.

 

You can also include a column for customer LTV on the spreadsheet.

 

Customer LTV is the net profit you’ll earn from a single customer over the lifetime of your relationship. It measures how profitable a customer is.

 

You calculate customer LTV by adding the following three things: The average transaction, annual purchase frequency, and expected years of relationship with the customer.

 

It’s important to note that this isn’t a new audience for you to target. It simply provides another column of data for an audience of your customers that you should already have.

 

Facebook offers the following tips for adding LTVs:

 

1.  Use dollar values only for each customer. Don’t include ratings or

rankings, for example.

 

2. Include a full range of customers, from low to high value. This allows Facebook to be able to hone in on what might distinguish an average customer from a great one.

 

3. Don’t use negative values to signify undesirable customers. Doing this will mess up the calculations.

 

4. Make sure you’re using the same currency throughout.

 

5. Use decimals for cents, but no other punctuation.

 

Once all your data is ready, it’s time to upload it to Facebook.

 

Log in to your ads manager and go to “Audiences”

 

Click on “Create Audience” to bring up a drop down menu. Then choose “custom audience”

On the following window that shows up, click on “customer file”

On the next page, you’ll be given three options.

Use the first option if you have your customer LTV.

 

Use the second option if you don’t have your customers LTV

 

Use the third option if Mailchimp is your email marketing provider. You can then imports contacts directly from Mailchimp onto Facebook.

 

Now that you’ve uploaded your data, give your audience a name and save it.

You’re now ready to create retargeting ads using this list.

 

CONCLUSION

 

That’s it for retargeting lists using a customer file. 

 

If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract

HIGH TICKET CLIENTS IN 30 DAYS WITH A PROVEN FRAMEWORK

How To Set Up A Successful Behavioral Retargeting Campaign On Facebook

How To Set Up A Successful Behavioral Retargeting Campaign On Facebook

What is behavioral retargeting?

 

Behavioral targeting is a technique used by online advertisers to show their ads to people by collecting information about their browsing behavior. This includes the time spent on the site, the pages they browsed, the clicks they made, the recency of their visit and the overall interaction within the site.

 

This data then creates a user profile that is used to segment the audience into different types. People with the same online behaviour are grouped together into one segment. Then these segments are shown targeted ads that cater to their interests.

 

How to set up a behavioral retargeting campaign

 

1. Install the Facebook pixel

 

The Facebook pixel is a tool that provides you with one of the most effective ways to market.

 

It’s simply a line of code that you embed in your website, which then tracks your website visitors’ actions and behaviors.

 

The Facebook pixel is used mainly for three reasons

 

i) To track website visitors

ii) To optimize campaigns

iii) To monitor results



It’s really easy to install a facebook pixel. To do so, log in to your ads manager.

 

In the top left corner, click on the Ad Manager Menu, then hover over all tools to expand it fully.

 

Click on Pixels.

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Then on the next window click on “Create pixel” then name your pixel and click next. You can add your website URL if you so wish.

After naming your pixel, you’re given 3 options.

If you’re setting up an ecommerce site, choose “Connect a partner platform”

 

If you’d like to add the code yourself, choose “Manually install pixel code yourself”

 

If you have a developer who can do this for you, choose “Email instructions to a developer”

 

Facebook will walk you through each and every step until your pixel is finally set and ready to go.




2. Create a custom audience

 

Now that your pixel is set up, it will begin tracking your website visitors. So you then need to create a custom audience that will segment your visitors into different groups for easier retargeting.

 

To create a custom audience, go to the menu and click on Audiences.

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Choose “Create a custom audience”

On the next window that shows up, choose “website traffic”

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You can now start creating segments for your audience. You can create audiences based on all website visitors, people who visited specific web pages, and time spent by visitors

 

Then, you’d create a separate retargeting campaign for each of these audience segments.

 

Perhaps to the audience segment who bounced from the home page, you might promote a recent blog post you wrote to give them a sense of what your brand is all about to build trust.



3. Create your campaign

 

Now it’s time to get this campaign going.

 

Click the Create Ad button in the top right of your screen.

 

Click the Create Ad button in the top right of your screen.

 

Select the objective of your campaign and name it accordingly.

 

After the objective, we can create an ad set and its audience.

 

In the Add Custom Audiences section we can include the custom audience created earlier.

 

Select all of your other parameters according to your campaign, including conversion type, budget, schedule and placement.

 

Name your campaign and click continue.

 

And now you’re set.

 

At this point you’ll be in a familiar place if you’ve created Facebook ads before. You’ll now be able to select the images and copy you want to include in your ads and build out the rest of your campaign accordingly.

 

Remember that you’re advertising to people who’ve already been to your site, so hit them with a more specific message and let them know you want their business



CONCLUSION

 

That’s it for how to set up a successful behavioral targeting campaign on Facebook. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract

HIGH TICKET CLIENTS IN 30 DAYS WITH A PROVEN FRAMEWORK

How To Run An Effective Email Retargeting Campaign On Facebook

How To Run An Effective Email Retargeting Campaign On Facebook

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What is Email Retargeting

 

Email retargeting involves showing your ads to people in your CRM or email marketing system.  

 

The biggest benefit of email retargeting is that it works with customers who have already shown interest in your products and services, so the potential benefits are huge.

 

When should you use email retargeting?

 

Here are a few situations where email retargeting might have a huge impact on your business.

 

When you:

 

i) have a high rate of shopping cart abandonment.

 

ii) want to get the attention of people who have visited your site without taking action.

 

iii) want to tailor promotions to people who have already downloaded your lead magnet.



 

How to run an effective email retargeting campaign

 

1. Collect customer data

 

Depending on whatever CRM or email marketing tool you’ve got, use it to collect customers names and emails.

 

2. Segment your audience

 

Once you’ve got the customer data, segment your audience so you can keep track of them. You can add do this by adding different tags to them.

 

3. Export your email list

 

Once you’ve segmented your audience, export the list that you want to retarget into a CSV file.

 

4. Create your custom audience

 

Log in to your Facebook ads manager and go to audiences

 

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Click on “create audience” and choose “custom audience”

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A pop up window will follow with a list of custom audiences you can create.

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Click on “customer file”

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To manually upload the CSV list you already downloaded, click on the first option “Add customers from your own file or copy and paste data”.

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Upload the CSV file or drag and drop it into the section provided.

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5. Create your retargeting ad

 

Once you’ve created your custom audience, go ahead and create your ad.

 

Figure out what exactly what you want to achieve from this retargeting campaign and choose an appropriate objective. Then design your ad, set the budget and publish it.

 

Email Retargeting Best Practices

 

Here are a few things to keep in mind as you create your email retargeting campaigns:

 

  • Send complimentary retargeting emails to boost your retargeting ad. The two methods should work hand-in-hand
  • Cap the frequency of your campaign. Showing too many ads to an existing customer or new prospect can lead to overexposure, thereby decreasing the likelihood of them buying from you in the future.
  • Layer your remarketing list with additional targeting features like demographics, location, interests, etc., and create tailored ads for these groups
  • Have a well-developed strategy for how and why you’re remarketing. For example, don’t remarket to someone mid-funnel if you don’t have a dedicated landing page or next step
  • Always test your ads (and the adjoining emails). If the product you’re trying to upsell isn’t working, replace it with a cross-sell. 

CONCLUSION

 

That’s it for email retargeting. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract

HIGH TICKET CLIENTS IN 30 DAYS WITH A PROVEN FRAMEWORK