Category: Advanced Pixel Strategies

As a digital marketer, the value you provide is directly linked to your ability to track success.

Whether it be paid of organic marketing, tracking is essential in identifying effective and ineffective channels of marketing, messaging, targeting, conversions and so much more.

Some conversion actions are clearly defined, like someone making a purchase or submitting a registration form. But not all are clear cut.

For example, some actions like pressing a call to action button or someone clicking on “Get Directions” to find directions to a physical store are valuable to track even though they do not redirect to a new page URL.

In such cases, click-triggered conversion events can prove essential to getting the most from digital campaign optimizations.

What is a Google Tag Manager click trigger?

In its most basic form, a click trigger is used to measure anything a user might click on a website or post-click landing page.

Some of the most common reasons to use click triggers include:

i) Clicks on a phone number on a mobile website

ii) Clicks to get directions from Google Maps

iii) Clicks on a link that redirects to a new domain

iv) Clicks to submit a form that does not trigger a redirect

This list is not exhaustive by any means. There are countless scenarios in which you might opt for click triggers instead of, or in addition to, URL page views. Whatever the reason, the process for creating and troubleshooting click triggers is very similar.

How do you create a click trigger in Google Tag Manager?

The first thing you’ll need to do is create a new trigger.

Navigate to the Triggers section of Google Tag Manager (from the left-side navigation) and click “New” to create a new trigger:

Then click on “Trigger configuration” to select the trigger type. In this case, simply opt for one of the two types of click triggers: All Elements or Just Links:

The next step would be to define the trigger. In my case, I chose “All Elements” so on the next page, click on “Some Clicks”

This is where the variables previously configured will come into play. Let’s examine one way to use the Element variable configured above.

Example: Click to call

If a user visits your website on their mobile device, it’s important to know if they click the displayed phone number to make a call. Hovering over a click-to-call button previews the result in the bottom-left of the window (e.g., tel:123456789). This is used to define the trigger with the Element variable:

CONCLUSION

That’s it for Google Tag Manager triggers. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

What is a Google Tag Manager?

Google Tag Manager is a handy tool that helps you carry out a measurement marketing plan.

After you’ve determined which behaviors are important to track so you can make better marketing decisions, you’ll need to build a measurement system that includes tools like Google Tag Manager.

After your system starts collecting data, you then analyze reports from Google Analytics or Facebook Analytics.

It’s important to note that Google Tag Manager and Google Analytics are separate tools. The purpose of Google Tag Manager is to track any behaviors you ask it to track on a web page and send data about those behaviors to Google Analytics, which stores the data.

Also, Google Tag Manager can send information to many tools, not just Google Analytics, for example, Facebook.

How To Set Up A Facebook Pixel Using Google Tag Manager

The first step would be to generate the default Facebook Pixel in the Facebook Events Manager interface.

When creating your pixel, a pop up window will show up with 3 options.

Choose the first one: Connect a partner platform.

Then choose “Google Tag Manager” on the next pop up window.

The next window will present us with instructions for implementing the base pixel code and any event code we wish to use. Copy the base code for use in Google Tag Manager.

Once inside the Google Tag Manager, we’ll need to use a Custom HTML tag for our pixel code because there is not yet one for the Facebook Pixel.

Paste the base pixel code into the tag, and name it.

For our trigger, we will use the All Pages trigger, because we want our Facebook Pixel present on every page. This lets us know what pages users from Facebook viewed on our site.

When you’re done, click “Save”

CONCLUSION

That’s it for how to set up a Facebook pixel using Google Tag Manager. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

In the previous blog post, we learned that you can train your Facebook pixel to send you the best leads.

How? Through something called Facebook pixel seasoning.

The Facebook pixel is the brains behind your marketing operations. It’s a piece of code that you insert in your website that tracks your visitors and collects information on them and the actions they take. You then use this information to create highly targeted ads that are most likely to convert.

And in this blog post, we're going to learn how to train your pixel to give you the leads that you want.

So how do you train your Facebook pixel?

There are many ways to do this. But we’ll just focus on one in this blog post to avoid confusion.

What you’ll need to do is set up a custom conversion.

A custom conversion allows you to track and optimize for conversions without adding anything to the pixel code that is already on your site.

To create one, log in to your ads manager and go to “Custom Conversions”

[custom conversions]

Then click on the blue button on the top right that says “Create Custom Conversion”

Now, let’s say you had a webinar coming up and you wanted people to register for it. You could create a custom conversion based on that. Once they sign up for the webinar, they’d be taken to a thank you page.

You’re going to take the URL of that thank you page and paste it in the website event below:

You’ll then name your conversion. You can call it “Webinar registrations” or whatever you see fit. What follows is choosing a category. For this purpose, it would be “Complete registration”. But depending on your objective, there are plenty of other categories to choose from.

Once you’re done, click “create” to complete your custom conversion creation.

The next thing you’re going to do is set up your ad campaign. When setting it up, choose “Conversions” as your campaign objective.

You’ll then be taken to your ad set, which is the next step. Under the “Conversion” segment, you’ll be asked to choose a conversion event from a dropdown menu. Choose the one you created just a moment ago, where mine was “Webinar Registrations”

Now you’re ready to go. Once someone hits your webinar thank you page, Facebook is going to take note that that’s the kind of person you want to track and it will make sure to serve your ads to people like those. The more it does this, the more data it collects on this ideal audience of yours.

There’s a little caveat to this though. The Facebook pixel has to go through a learning phase before it can be seasoned enough.

The learning phase is defined as 25-50 conversions that need to occur per ad set within one week’s time. It’s during this time that the pixel is learning your audience and your objectives until it can understand who it should be serving your ads to to get the result that you want.

And what tends to throw a lot of people off during this learning phase is that it’s unpredictable.

You might get so many conversions today but nothing at all the next day. Don’t let this discourage you. It’s normal and part of the learning process. So you have to be patient during this time. Once you get past the first 50 conversions, you’ll start to notice that your results will even out and the up and down spikes are not as many.

CONCLUSION

That’s it for how to season your Facebook pixel. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

What if you could train Facebook to send you the best leads?

Guess what? You actually can!

The way to do this is by ‘training’ or ‘seasoning’ your Facebook pixel.

What is pixel seasoning?

Pixel seasoning is training your Facebook pixel to find you exactly the kind of leads or customers you want. This often leads to a substantial increase in ad ROI.

Think of it this way. You’re trying to get your Facebook pixel to understand what and who you’re looking for as quickly as possible.

For example, let’s say you run automated webinars. The people you’d be looking for are people who register for the webinar. In this case, you’d try to get your pixel to understand that it needs to serve more ads to people who are similar to the ones who’ve registered for your webinars.

How long does it take to season a pixel?

Typically, you’ll want to have at least 20-30 conversion events on your pixel before you change your optimizations to conversions. For example, if you’re optimizing for purchases, make sure you have at least 20-30 purchases. Before this, make sure you’re optimizing for link clicks at the ad set level.

Why should you season your pixel?

Basically, it’s cheaper. Seasoning your pixel brings down your cost per event.

A brand new, “unseasoned” pixel has no previous data on it. So when you tell it to go and look for people who are likely to purchase your products, it doesn’t know exactly where to go. So it becomes more of a trial and error thing, which could end up increasing your cost per event.

But with a seasoned pixel, the pixel has previous data to look back on to make the best possible choices. This ends up reducing your cost per event.

Once you’ve seasoned your pixel, one cool thing you can do is take that information and leverage it by creating an audience that looks very similar to the people who registered to your webinar or bought your products, whatever the case might be. This is what’s also called a lookalike audience.

CONCLUSION

That’s it for pixel seasoning. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The Facebook pixel is a tool that helps you measure the effectiveness of your advertising by understanding the actions that people take on your website as the result of your Facebook ads.

Once you have added the Facebook pixel base code and event code to your website, you can see your pixel event data on the Pixel page.

This blog post will take you through your pixel page to help you understand your pixel event data even better.

How to understand your pixel event data

First, log in to your ads manager and go to the pixels tab.

Towards your left, you can see the “data sources” tab.

Here, you can measure and optimise your ad campaigns that are leveraging your pixel event data. If you have more than one pixel installed, choose one that you’d like to view.

Once you’ve chosen it, you’ll see something like this:

You’ll see 3 sections:

i) Events received: This is the total number of events your pixel has received.

ii) Top events: This shows how effectively your data has been matched to people on Facebook.

iii) Activity: This is represented in a graph. It shows the number of events measured per day for the past week that could be attributed to people who saw your ads. This data helps you to understand your visitors’ recent behaviour and quickly identify if there's an issue with how any of your events have been set up on your website.

Now we move on to the key elements of a pixel detail page.

Click on “Details” for more detailed insights about your Facebook ad performance.

You can adjust the time frame of your data by clicking the “All available days” button and selecting an option from the drop-down menu. You have the option of choosing available date presets or custom making your own time frames.

On the “Events” tab, you’ll see a graph that shows the number and value of events received, matched events and attributed events. This helps you see how much traffic there has been on your website. To see a breakdown of these metrics, hover over points in the graph or review the table. When you see a dotted line, it means that the data hasn't been filled in for that day yet.

Next to the “Events” tab is the “Activity” tab. Select this if you’d like to see a list of all the types of actions that people took on your website that have been recently measured by your pixel.

Select the event you'd like to view, for example, PageView. You’ll then be able to see the last 100 events that took place.

You can review each of the columns on this page to break down your data by event time, event category, device, parameters (like value or currency) and the referring URL. Facebook will tell you how much traffic you've received for each of these.

Next to the “Activity” tab is the “Settings” page. Click on this tab to see your Facebook pixel's associated custom audiences and custom conversions and how they're performing.

You'll be able to see a list of this data by volume, and create a new custom audience or custom conversion. When you set up an audience or a conversion with your desired characteristics, it will continually refresh as you upload data.

CONCLUSION

That’s it for how to understand your pixel event data. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The Facebook Pixel Helper is a tool that helps you check whether your pixel is working properly or not.

Installing it is pretty easy. All you have to do is go to the Chrome Web store and add the extension to your browser.

Once you’ve installed it, you can run a test to see if everything is mapped out properly. Sometimes, there are some common errors that might come up. Here are the most common and how you can troubleshoot them.

Error 1: No pixel found

When you click the Pixel Helper icon and see a message that no pixels were found on that page, it means you haven’t finished installing your facebook pixel.

To make sure you’ve finished the pixel set up instructions, visit the pixels tab in your ads manager and go through the whole process to ensure that you’ve set it up completely and correctly.

Error 2: Pixel did not load

This means that the Pixel Helper has managed to find what looks like the Facebook pixel code on your site, but the pixel isn't passing back data from your site. There are two reasons this might be happening:

i) There is an error in your pixel code.

To fix this, go back and check your pixel code to make sure that you didn’t make an error while copying and pasting the code. Compare the code on your site with that provided on your facebook account to make sure they match correctly.

ii) The pixel has fired on a dynamic event

If you’ve set up a dynamic event, for example, when someone clicks a button on your website, sometimes the pixel might fire on it, creating an error.

To fix this, just click on the button where you've attached your pixel code then click on the Pixel Helper again to see if the problem has been fixed.

Error 3: Resembles a standard event

When you see this error, it means that the Facebook Pixel Helper has found a custom event that seems similar to a Facebook Standard Event. This could most probably be caused by a typo. For example, instead of “AddToCart”, it is “AddtCart”.

To fix this error, go back to your pixel code and make sure that the event is named correctly.

It’s recommended to use standard events whenever possible. If you actually intend to use that custom event with that particular name, you can ignore this warning.

Error 4: Pixel activated multiple times

This error occurs when your pixel with the same ID and event has sent the same signal multiple times to Facebook. This is disadvantageous as it could affect the accuracy of your site’s reporting.

To fix this error, make sure that you've only included the Facebook pixel base code on your site once. Then send the pixel ID and event once and upon page loading. If it is sent with different data custom data parameters, those parameters should be merged into a single pixel event.

Error 5: Invalid pixel ID

When you see this error, it means that pixel ID in your Facebook pixel base code isn't recognised by Facebook.

To fix this, check your Facebook ads manager and confirm that your pixel ID is not different. If it is, you'll need to replace the pixel ID in your pixel base code with the pixel ID assigned to an active ad account.

CONCLUSION

That’s it for the 5 common Facebook Pixel Helper errors and how to troubleshoot them. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

Are you using the Facebook pixel correctly?

Trying to optimize your ad spend with inaccurate pixel data is worthless. It’s like creating ads with a blindfold on.

You need to make sure that the pixel is installed correctly and that it’s tracking the right data.

Now, without the pixel set up, you can still optimize your ads to get more clicks, but you’ll have no idea if these clicks actually lead to sales. To make sure you’re driving qualified leads to your site, it’s crucial to make sure your pixel is set up properly.

There are two ways to do it:

1. Check the status of the pixel is active

2. Install the Facebook Pixel helper

Check the status of the pixel is active

Log in to your Facebook ads manager.

Then click the top left menu button and under “Assets” select “Pixels”.

In the top right next to “details”, you should see a green dot that says when the pixel was last active.

When you click on “Details”, you’ll be taken to a page that gives you more information about the data that the pixel has collected. You should also see a green dot that says the pixel is active.

Install the Facebook Pixel Helper

Another way to make sure your pixel is working correctly is by installing the Facebook Pixel Helper. It's a Chrome plugin that you can use to see if there's a Facebook pixel installed on a website, check for errors and understand the data that's coming from a pixel.

To install it, go to the Chrome web store, search for it, and then add it to Chrome.

After you've installed the Pixel Helper, click the Pixel Helper icon in the address bar.

Check the popup to see any pixels found on that page, and whether they've been set up successfully.

If the Pixel Helper finds a pixel on your site and there are no errors, you're ready to start creating Facebook ads with your pixel.

CONCLUSION

That’s it for how to make sure your Facebook pixel is working properly. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

To fully utilize the Facbook pixel, there are several methods you can use. This blog post outlines the most effective ways to fully incorporate them into your ad strategy.

Step 1: Retargeting Audiences

Retargeting is the first step for setting up a proper Facebook Ads foundation. 

If you have your Facebook pixel placed throughout your website, you can now start building audiences in a variety of different ways.

To create a remarketing audience of users who visited your website, log into your Facebook Ads manager and go to the “Audiences” section of Business Manager: 

Click on “Create Audience” and select “Custom Audience”

Then select “Website Traffic”

You’ll then be given the ability to build a number of retargeting audiences to align with your desired strategy.

Timeframe

This strategy is based on how recently the user visited your website. It’s very basic, but can be extremely effective because it can easily correlate to their level of intent and engagement towards your brand, and can also be tailored around your sales cycle.

You’ll need a healthy volume of traffic to do this in an effective manner.

If your daily volume of traffic is currently very low or you only set the pixel up recently, make the date range as long as needed to build a large enough audience.

Pages Visited

In addition to the timeframe in which users visited your website, you can also segment specific pages or groups of specific pages based on their URLs: 

You can leverage this strategy if you have a number of blog posts or products related to one specific topic or customer segment that fits into a different category than others. 

For example, let’s say you sell baby products. You can create a custom audience of people who visited your web pages related to baby clothes products and repeat the process for baby blankets product pages. You will then be able to create specifically tailored ads to those potentially very different audiences.

Number of Visits/ Duration

You can also segment your web traffic by using frequency and duration. Take both of these factors into consideration when thinking about people you’re reaching with your ads.

For example, if someone came to your website once and stayed for less than a second, they’re most likely less familiar with you than someone who visits your blog every day for several minutes or hours at a time.   

Step 2: Excluding Web Audiences

Any audience you create using the Facebook pixel can be used as an excluded audience..

To do so, choose an audience then click on “Exclude”

Find the audience you want to exclude and choose it.

CONCLUSION

That’s it for how to use the Facebook pixel to track conversions on Facebook.  If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The Facebook Pixel is a tool within Facebook for Business. It can track conversions  on your website as a result of your Facebook Ads, retarget specific audiences, and give you valuable insight into how your users are interacting with your content.

Once you install it on your website, you can use it to collect data on standard events.

Standard events track the action a visitor takes on your website. For example, filling in a form or making a purchase.

Facebook has predefined a set of 17 standard events.To install them, you just add additional pieces of code to the default pixel code on specific pages of your website that allow you to track certain actions on those pages.

How to use standard events with your Facebook pixel

You’ll need to make small changes to the base pixel code to use standard events, which we’ll get into in just a second.

It’s important to note that you shouldn’t have duplicate pixels on your pages where you’re tracking conversions. That means if you’ve already got the base pixel on your “thank-you” page or “order confirmation” page, you shouldn’t add another Facebook pixel with the standard event code. You should simply modify the existing base pixel to include the relevant standard event.

A standard event code looks something like this:

fbq(‘track', ‘AddToCart');

The example above is used to track when items are added to a shopping basket.

To implement standard events, you need to take your base pixel code and add in the standard event that you want to track.

To do that, just copy and paste the base pixel code into your text editor of choice and then copy the standard event code in. You need to put the standard event code directly after ‘fbq(‘track’, “AddToCart”);’ and before the </script> tag.

Here’s an example of what your website will look like with the standard event installed:

Image source

1. This is your website's original code. Paste the Facebook pixel code between the <head> and </head> tags of your web page.

2. This is your Facebook pixel base code. Your Facebook pixel code will look like the image above. The only exception is that your pixel ID will be different from 1234567890.

3. This is your standard event code. Paste the standard event code that's relevant to your page, like the AddToCart code, within your Facebook pixel code, above the </script> tag, You'll need to do this for every page that you want to track.

The point to note here is that every page of your website should have everything that's enclosed in section 2 (the base code), but different pages will have different snippets of code for section 3 (standard event code).

Important tips and best practices for using standard events:

1. Standard event codes are case sensitive, so pay attention to how you copy and paste the code. It should be exactly as it appears.

For example, the standard event code for tracking page views is fbq(‘track', ‘ViewContent');

If you accidentally added fbq(‘track', ‘viewcontent'); to one of your web pages instead, an event called viewcontent would be shown in your ads reporting as a custom event rather than a standard event, which was not your initial goal

2. For the standard event “Purchase,” set the value and currency to better reflect your conversion. For example, USD or AUD.

3. Add a full funnel of events (e.g. ViewContent, AddToCart and Purchase) to capture all relevant purchase actions. For example, if you sold shoes on your website, you would place the corresponding standard event code on your “add-to-cart” page and “purchase” page.

CONCLUSION

That’s it for how to use standard events with your Facebook pixel. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The Facebook pixel is an important marketing tool. Once you install it in your website, you can use it to collect data on two different kinds of events.

i) Standard events

ii) Custom conversions.

In this blog post, we’ll focus on standard events

What are Facebook Standard events?

An event is a specified action that a visitor takes on your website, for example, making making a purchase.

Facebook has predefined a set of 17 standard events. These standard events track the actions happening on your website.

To install them, you just add additional pieces of code to the default pixel code on specific pages of your website that allow you to track certain actions on those pages.

Here’s a closer look at the types of standard events you can add:

i) ViewContent

This is used to track key page views. For example, your homepage, your product page or your blog.

ii) AddToCart

This is used to track when items are added to the cart. Include this event code on the “add to cart” page of your website. When users don’t complete their purchase, you can use this information to run highly targeted ads to them

iii) AddToWishlist

This is used to track when items are added to a wishlist. If you have a wishlist option on your website, you can place this event code on the page or “Add to wishlist” button to track the items people want most. Using this information, you can create targeted ads containing images of those specific items.

iv) InitiateCheckout

This is used to track when people enter the checkout flow. Place this event code on the page where someone begins the checkout process on your website.

v) AddPaymentInfo

This is used to track when payment information is added to the checkout flow.

vi) Purchase

This is used to track purchases or checkout flow completions. Place the code on your thank-you page after people have purchased your product or service. If you have a new product coming out, you can design an ad for people who are already bought from you.

vii) Lead

This is used to track when a visitor expresses an interest in your offering. Use this code on your thank-you page after people have opted into a lead magnet or signed up for your newsletter. Or when someone submits a contact form on your website asking about your products or services.

viii) CompleteRegistration

Used to track when a registration form is submitted, for example a subscription completion or when someone signs up for a service or event.

ix) Search

This is used to track searches on your website. You can place this code on a search results page on your site. For example, if someone is searching your site for “black jeans,” you can add that term to the code for that results page.

x) Contact

This is used to track any type of contact between you and your business, whether that be phone calls, text messages, chat or email.

xi) CustomizeProduct

This is used to track customization of products on your site.

xii) Donate

This is used to track donation of funds to your business or organization.

xiii) FindLocation

This is used to track when a person finds your business location on the internet.

xiv) Schedule

This is used to track the booking of an appointment to visit your business location

xv) StartTrial

This is used to track the start of a trial of a service you offer.

xvi) SubmitApplication

This is used to track the completion of a registration form for a product or service that you offer

xvii) Subscribe

This is used to track the start of a paid subscription that you offer.

How to track the right events for your business

You first have to select which of the 17 standard events you’d like to track using the toggle buttons.

For each event, you need to choose whether to track on page load or on inline action.

Track events on page load means tracking actions that involve going to a new page, like a purchase complete or sign-up success page.

While track event on inline action means tracking actions within a page, like clicking an “add to cart” button that does not open a new page.

If you can’t see the event you want to track, then you’ll have to set up custom conversions.

CONCLUSION

That’s it for tracking standard events with the Facebook pixel. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.