This Is How The Facebook Pixel Works And The Step-By-Step Process Of Setting It Up

This Is How The Facebook Pixel Works And The Step-By-Step Process Of Setting It Up


The Facebook pixel is one of the must-have tools when it comes to digital marketing.


If you want to get the most out of your Facebook ads, then this tool should be in your arsenal. It will help you create relevant ads for your audience that will result in massive conversions.


But how exactly does it work? How do you even set it up?


That’s what we’ll get into in this post.


Let’s begin, shall we?


How does the Facebook pixel work?


When someone visits your websites and takes a specific action, whether that be signing up for your mailing list or buying your products, the Facebook pixel is triggered and reports this action. This way, you’ll know when a customer took action after seeing your ad. You’ll also be able to reach this customer using a custom audience and retargeted ads.


The more conversions happen on your site, the more Facebook gets better at delivering your ads to people who are most likely to convert.


To help you understand this even better, let’s say you own an ecommerce shop that sells shoes. This is how a Facebook pixel would operate:

  • A shopper comes to your store and browses around. They might add a couple of shoes to their cart or ultimately decide not to buy anything at all and leave your website. Or they might complete their purchase. The actions that a shopper would take are endless.
  • All the while, the pixel is working quietly in the background, taking note of everything the shopper is doing.
  • It then syncs with the Facebook cookies residing in the shopper’s browser and flags the account as part of certain target groups, depending on whatever action they took.
  • Thanks to this data, when the shopper logs back into Facebook or Instagram, those platforms know what they’ve been doing, and which ads they should see.

So for example, if the shopper abandoned their cart without buying anything, they might see ads on Facebook asking them to go back to the site and complete their purchase.


These ads are what are known as retargeted ads. Their sole purpose is to increase conversions. They work towards returning previous website users back to your site so they can complete a specific action.

How do you set up the Facebook pixel?


Facebook has made this process really simple. In fact, you don’t even need to know code or be a web developer to do this.


The first thing you’ll need to do is log in to your ads manager. Then go to the “Pixel” tab.



On the resulting page, click on “Create a pixel”


Give your pixel a name and input your website address if you so wish. Then click “Create”


Now, there are three ways to add the Facebook pixel to your website:


1. Use an integration or Tag Manager.



If you use an e-commerce platform like Shopify or a tag manager like Google Tag Manager, you can install your pixel without having to edit your website code directly. This Facebook Help article describes how to install your pixel if you already use one of those third-party tools.


2. Email instructions to a developer

If you work with a developer or someone else who can help you edit your website code, click “Set up Manually”


Then locate “Email Instructions to a Developer” on the bottom right and click on it to send them everything they need to install the pixel.


3. Manually install the code


Click on “Set up Manually” to begin the process.


For your pixel to work properly, it needs to be displayed on every page of your website. The best place to input the code is in the header of your website.


So locate the header code for your website.  Look for <head> </head> tags in your code or find your header template to update the global header. Then copy the entire pixel code and paste it in the header.


Not to worry, Facebook lays everything out for you to make it easy to follow.


Once you’re done, turn on automatic advanced matching.


Turning on this option allows Facebook to match customer data from your website with Facebook profiles. This lets you can track conversions more accurately and create larger custom audiences.


Check whether you’ve installed the code correctly by entering your website URL and clicking “Send Test Traffic”.


Once your Facebook pixel is tracking activity, click Continue.


After you’ve verified that it’s working, you’re ready to go back to the Ads Manager and start creating your own Custom Audiences and Custom Conversions to start advertising on Facebook.



That’s it for the Facebook pixel and how it works. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract


What Is The Facebook Pixel And Why Is It So Important?

What Is The Facebook Pixel And Why Is It So Important?


If you’re running Facebook ads or thinking of running them, one thing you need to utilize is the Facebook pixel.


It’s an important tool in advertising, as you’ll see in a minute. But first, let’s define what a Facebook pixel is.


What is a Facebook pixel?


A Facebook pixel is a short snippet of code that you place on your website to help you track user behavior and conversions. The information collected will then help you understand your audience better, thus creating content and ads that relates to them and drives conversions.


A Facebook pixel looks something like this:


Don’t get scared by this though. You don’t need to know code or be a developer to use your Facebook pixel or to manage it.


The whole process of setting it up and monitoring results is really easy. But before we get into that, why should you bother setting up a Facebook pixel?


3 functions of the Facebook pixel


The Facebook pixel provides useful data that you can use to create better ads and retarget your ads.


Even if you’re not running ads just yet, it would be a great idea to install the Facebook pixel now. It will start collecting data right away so that you don’t have to start from scratch when you’re ready to create your first Facebook ad.


Here are 3 ways the pixel can help improve your Facebook marketing results:


1. Conversion tracking


A conversion is a completed action that you want someone to take on your website.


For example, let’s say you drive traffic to your website so people can sign up to your mailing list. When a user successfully signs up to your list, that’s logged as a conversion.


Another example of a conversion could be when a user makes a purchase.


Tracking these conversions is useful because you’ll be able to see how much it’s costing you per conversion.  With this information, you can change your marketing strategy accordingly to align with your goals.


2. Ad optimization for conversion


The Facebook pixel helps to optimize your ads for conversion.


As Facebook collects data on who visits your site and what actions they take, it can help optimize your ad audience based on conversions. That means it will automatically show your ads to the people who are most likely to convert.


3. Retargeting ads creation


Retargeting ads are ads that “ follow” a user around the internet after they’ve left your website.


The Facebook pixel data and dynamic ads allow you to show targeted ads to people who have already visited your site with the purpose of bringing them back so they can convert.



That’s it for the Facebook pixel. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract


What Are Pixels And How Do They Work?

What Are Pixels And How Do They Work?


Have you ever noticed an ad “following” you around the internet?


This is all thanks to something called a pixel.


When used the right way, pixels can transform your next campaign, optimize your website and boost conversions.


But first, let’s define what a pixel is.


What is a pixel?


A pixel is a small piece of code that’s loaded when a user visits your website or opens your email.


Users don’t usually see these pixels. They are designed to camouflage in the background color of the website so that they don’t stand out to your website visitors.


The purpose of these pixels is to collect valuable data about user behavior on your website.


Before we get further into how they work, let’s first look at the role pixels play in marketing.


Advantages of using pixels


If you’re a marketer or an advertiser, then pixels are an important part of your marketing strategy because they will help you gather valuable information about your audience.


Information such as: who is visiting your site? What pages are they visiting? How much time are they spending on each page? What links are they clicking? And so much more.


The information gathered will then help you understand more about visitors to your website and use that to improve your marketing efforts.


Pixels are also be used to track online conversion. There are cases where the user takes a specific action they were led to take, for example, to download an ebook or to sign up for a mailing list. Using pixels is a handy way of keeping track of these numbers.


How do pixels work?


A pixel is embedded into the HTML code of your website, ad, or marketing email.


Each time a user loads a webpage, for example, they load the pixel too. This triggers a request to the web server where the pixel is hosted.  


The server then sends the pixel tag to the user’s unique IP address. This address is logged by the web server.


With that, you can periodically analyze server logs and understand how many unique views your content is receiving.


That means if 5,000 unique IP addresses have viewed your tracking pixel, 5,000 viewers have seen the content the pixel was embedded in, whether that be an email or a blog post.


While tracking unique views is the most basic function of a pixel, this traffic data can be analyzed even further.


IP addresses, for example, can give you an idea of where your viewers are located geographically, as well as what kind of devices and operating systems they’re using to visit your site.


IP addresses can also be tracked as users move across your website or click on different ads hosted by the same server.


All this information gives you the marketer a clearer sense of what your audience is looking for, allowing you to create content and ads that are tailored to meet their needs.


The most common platforms that use pixels are Facebook, Google Adwords, Adroll, Bing and Twitter.


Best practices when it comes to using pixels


Pixels sometimes get a bad rap because most consumers don’t understand the backend process of the internet. When they see an ad that keeps “following” them on the internet, they might get annoyed. Worse still, they might end up developing a negative association with the brand.


To ensure this doesn’t happen, here are some key things to pay attention to:

  • Be intentional with your pixel use. You don’t have to have pixels in every single page on your site. Only use them on pages that are crucial to your marketing strategy.
  • Put a cap on your pixel frequency. This will reduce lag for your end users. You don’t want a visitor abandoning your page because of slow load times. 
  • Stick to your targeted audience. For example, if you already have a targeted audience comprised of only women above the age of 45, then there’s no need for you to use pixels on men or younger women.
  • Respect privacy practices and “Do Not Track” requests.
  • Always allow customers to opt out of tracking.
  • Employ start and end dates that are in sync with the campaign that’s running.



That’s it for pixels. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The 4 Key Ingredients To Attract