The 5 Types Of Custom Audiences On Facebook And How To Create Them So You Can Improve Your Ad Performance


Do you want to improve your Facebook ad performance?


Then you need to refine the audience you’re reaching.


Refining your Facebook audience options will help you reach the right audience without wasting your ad budget.


In this article, you’ll discover the 5 custom audiences you can create and how to actually build them. So let’s jump right in.


Creating custom audiences


To get started, log in to your ads manager and go to audiences.


Click on “create audience” and choose “custom audience”


A pop up window will follow with a list of custom audiences you can create.


We’ll look at each of them below.


Types of custom audiences and how to create them


1. Customer File Custom Audiences


This audience is created from uploading your customers’ or prospects’ contacts on Facebook and then Facebook uses those contacts to match them to people on Facebook.


To create a customer file customer audience, click on “customer file”.


Facebook gives you the option of either manually uploading a list of contacts or importing contacts from MailChimp.



To manually upload your list, click on the first option “Add customers from your own file or copy and paste data”.


You can either upload a file.



Or you can copy and paste a list of contacts into the space provided.


To import your contacts from Mailchimp, log into Mailchimp and follow the steps to set up your audience.


2. Website Traffic Custom Audience


This audience is created from tracking your website visitors using a pixel tracking code on your website.


If you’ve installed Facebook Pixel on your site, then creating this custom audience is straightforward.


Click on “website traffic”


On the pop-up that follows, you can choose from a number of targeting options based on:

  • All your website visitors
  • People who visited specific web pages
  • Time spent on your site
  • Your Facebook page views

3. App Activity Custom Audience


This custom audience is created based on what actions people took when they launched your app


To create one, click on “app activity”



Then create an audience based on the actions people took when they launched your app.


For example, you can target the people who recently opened your app. Or, you can target people who recently completed a purchase. There are so many options to choose from depending on your goals.


4. Offline Activity Custom Audience


This audience is created from people who interacted with your business in-store, via phone, or other offline channels.


To create one, click on “offline activity”


On the pop-up window that follows, choose any event you’d like to track. For example, people who’ve interacted with your app offline, people who’ve added payment information, etc.


Then enter the number of days prior to today that you’d like to get results from. When you’re done, name your audience and save it.


5. Engagement Custom Audience


This audience is created from people who engaged wth your content on Facebook or Instagram.


To create an engagement audience, click on “engagement”



You’ll then be prompted to choose what you’d like to use to create that audience. You can choose from videos, lead forms, full screen experience, facebook page, Instagram business profile, and event.



Once you choose one option, set up your audience, name it then save it. 



This is a broad topic to cover in one blog post. But my aim was to familiarize you with custom audiences.


If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

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