How To Run An Effective Email Retargeting Campaign On Facebook
What is Email Retargeting
Email retargeting involves showing your ads to people in your CRM or email marketing system.
The biggest benefit of email retargeting is that it works with customers who have already shown interest in your products and services, so the potential benefits are huge.
When should you use email retargeting?
Here are a few situations where email retargeting might have a huge impact on your business.
i) have a high rate of shopping cart abandonment.
ii) want to get the attention of people who have visited your site without taking action.
iii) want to tailor promotions to people who have already downloaded your lead magnet.
How to run an effective email retargeting campaign
1. Collect customer data
Depending on whatever CRM or email marketing tool you’ve got, use it to collect customers names and emails.
2. Segment your audience
Once you’ve got the customer data, segment your audience so you can keep track of them. You can add do this by adding different tags to them.
3. Export your email list
Once you’ve segmented your audience, export the list that you want to retarget into a CSV file.
4. Create your custom audience
Log in to your Facebook ads manager and go to audiences
Click on “create audience” and choose “custom audience”
A pop up window will follow with a list of custom audiences you can create.
Click on “customer file”
To manually upload the CSV list you already downloaded, click on the first option “Add customers from your own file or copy and paste data”.
Upload the CSV file or drag and drop it into the section provided.
5. Create your retargeting ad
Once you’ve created your custom audience, go ahead and create your ad.
Figure out what exactly what you want to achieve from this retargeting campaign and choose an appropriate objective. Then design your ad, set the budget and publish it.
Email Retargeting Best Practices
Here are a few things to keep in mind as you create your email retargeting campaigns:
That’s it for email retargeting. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.