What is a campaign objective?

The first action you take when creating a Facebook ad is selecting the campaign objective.

Your campaign objective is the action you want people to take when they see your ads.

Do you want them to go to your website? To sign up for your mailing list? To download an ebook? To purchase a product?

Whatever your goal may be, Facebook gives you numerous options to help you create an ad that will accomplish it.

Look at it as telling Facebook what you want to achieve and the system providing you with all the tools necessary to accomplish it.

As your business grows, so will your objectives change. Whereas in the beginning your main focus might have been to build your brand awareness, later on your focus might change to driving sales to your products and services.

Read on to find out more about the different campaign objectives that Facebook offers.

11 types of campaign objectives

Facebook has a total of 11 different campaign objectives divided into 3 categories. These categories are: awareness, consideration and conversion. 

Awareness

These objectives focus on generating interest to your product or services. If you’re in the beginning stages of your business, these objectives are a good place to start. They are:

1. Brand Awareness

2. Reach

Consideration

These objectives are focused on increasing the interest of your business. They get people to start thinking about your business and search for more information about it. These objectives are:

3. Traffic

4. Engagement

5. App installs

6. Video views

7. Lead generation

8. Messages

Conversion

These objectives focus on encouraging people who have an interest in your business to purchase something from you or to use your products or services. They are:

9. Conversions

10. Product catalog sales

11. Store visits

CONCLUSION

This first stage in ad creation is crucial. You have to be clear about your goals and choose the right objective that aligns with your business. If you want to avoid confusion and messy campaigns down the line, then you have to keep this in mind.

So then, how do you know which objective to use, especially if you’re new to Facebook advertising?

We’ll tackle this in the next blog post. Stay tuned!

In the meantime, if you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.