What is Facebook Pixel Seasoning And Why Is It Important?
What if you could train Facebook to send you the best leads?
Guess what? You actually can!
The way to do this is by ‘training’ or ‘seasoning’ your Facebook pixel.
What is pixel seasoning?
Pixel seasoning is training your Facebook pixel to find you exactly the kind of leads or customers you want. This often leads to a substantial increase in ad ROI.
Think of it this way. You’re trying to get your Facebook pixel to understand what and who you’re looking for as quickly as possible.
For example, let’s say you run automated webinars. The people you’d be looking for are people who register for the webinar. In this case, you’d try to get your pixel to understand that it needs to serve more ads to people who are similar to the ones who’ve registered for your webinars.
How long does it take to season a pixel?
Typically, you’ll want to have at least 20-30 conversion events on your pixel before you change your optimizations to conversions. For example, if you’re optimizing for purchases, make sure you have at least 20-30 purchases. Before this, make sure you’re optimizing for link clicks at the ad set level.
Why should you season your pixel?
Basically, it’s cheaper. Seasoning your pixel brings down your cost per event.
A brand new, “unseasoned” pixel has no previous data on it. So when you tell it to go and look for people who are likely to purchase your products, it doesn’t know exactly where to go. So it becomes more of a trial and error thing, which could end up increasing your cost per event.
But with a seasoned pixel, the pixel has previous data to look back on to make the best possible choices. This ends up reducing your cost per event.
Once you’ve seasoned your pixel, one cool thing you can do is take that information and leverage it by creating an audience that looks very similar to the people who registered to your webinar or bought your products, whatever the case might be. This is what’s also called a lookalike audience.
That’s it for pixel seasoning. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.
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