How To Make Sure Your Facebook Pixel Is Working Correctly
Are you using the Facebook pixel correctly?
Trying to optimize your ad spend with inaccurate pixel data is worthless. It’s like creating ads with a blindfold on.
You need to make sure that the pixel is installed correctly and that it’s tracking the right data.
Now, without the pixel set up, you can still optimize your ads to get more clicks, but you’ll have no idea if these clicks actually lead to sales. To make sure you’re driving qualified leads to your site, it’s crucial to make sure your pixel is set up properly.
There are two ways to do it:
1. Check the status of the pixel is active
2. Install the Facebook Pixel helper
Check the status of the pixel is active
Log in to your Facebook ads manager.
Then click the top left menu button and under “Assets” select “Pixels”.
In the top right next to “details”, you should see a green dot that says when the pixel was last active.
When you click on “Details”, you’ll be taken to a page that gives you more information about the data that the pixel has collected. You should also see a green dot that says the pixel is active.
Install the Facebook Pixel Helper
Another way to make sure your pixel is working correctly is by installing the Facebook Pixel Helper. It's a Chrome plugin that you can use to see if there's a Facebook pixel installed on a website, check for errors and understand the data that's coming from a pixel.
To install it, go to the Chrome web store, search for it, and then add it to Chrome.
After you've installed the Pixel Helper, click the Pixel Helper icon in the address bar.
Check the popup to see any pixels found on that page, and whether they've been set up successfully.
If the Pixel Helper finds a pixel on your site and there are no errors, you're ready to start creating Facebook ads with your pixel.
That’s it for how to make sure your Facebook pixel is working properly. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.