What Is The Facebook Pixel And Why Is It So Important?


If you’re running Facebook ads or thinking of running them, one thing you need to utilize is the Facebook pixel.


It’s an important tool in advertising, as you’ll see in a minute. But first, let’s define what a Facebook pixel is.


What is a Facebook pixel?


A Facebook pixel is a short snippet of code that you place on your website to help you track user behavior and conversions. The information collected will then help you understand your audience better, thus creating content and ads that relates to them and drives conversions.


A Facebook pixel looks something like this:


Don’t get scared by this though. You don’t need to know code or be a developer to use your Facebook pixel or to manage it.


The whole process of setting it up and monitoring results is really easy. But before we get into that, why should you bother setting up a Facebook pixel?


3 functions of the Facebook pixel


The Facebook pixel provides useful data that you can use to create better ads and retarget your ads.


Even if you’re not running ads just yet, it would be a great idea to install the Facebook pixel now. It will start collecting data right away so that you don’t have to start from scratch when you’re ready to create your first Facebook ad.


Here are 3 ways the pixel can help improve your Facebook marketing results:


1. Conversion tracking


A conversion is a completed action that you want someone to take on your website.


For example, let’s say you drive traffic to your website so people can sign up to your mailing list. When a user successfully signs up to your list, that’s logged as a conversion.


Another example of a conversion could be when a user makes a purchase.


Tracking these conversions is useful because you’ll be able to see how much it’s costing you per conversion.  With this information, you can change your marketing strategy accordingly to align with your goals.


2. Ad optimization for conversion


The Facebook pixel helps to optimize your ads for conversion.


As Facebook collects data on who visits your site and what actions they take, it can help optimize your ad audience based on conversions. That means it will automatically show your ads to the people who are most likely to convert.


3. Retargeting ads creation


Retargeting ads are ads that “ follow” a user around the internet after they’ve left your website.


The Facebook pixel data and dynamic ads allow you to show targeted ads to people who have already visited your site with the purpose of bringing them back so they can convert.



That’s it for the Facebook pixel. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

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