How to Use the Facebook Pixel to Track Conversions on Facebook
To fully utilize the Facbook pixel, there are several methods you can use. This blog post outlines the most effective ways to fully incorporate them into your ad strategy.
Step 1: Retargeting Audiences
Retargeting is the first step for setting up a proper Facebook Ads foundation.
If you have your Facebook pixel placed throughout your website, you can now start building audiences in a variety of different ways.
To create a remarketing audience of users who visited your website, log into your Facebook Ads manager and go to the “Audiences” section of Business Manager:
Click on “Create Audience” and select “Custom Audience”
Then select “Website Traffic”
You’ll then be given the ability to build a number of retargeting audiences to align with your desired strategy.
This strategy is based on how recently the user visited your website. It’s very basic, but can be extremely effective because it can easily correlate to their level of intent and engagement towards your brand, and can also be tailored around your sales cycle.
You’ll need a healthy volume of traffic to do this in an effective manner.
If your daily volume of traffic is currently very low or you only set the pixel up recently, make the date range as long as needed to build a large enough audience.
In addition to the timeframe in which users visited your website, you can also segment specific pages or groups of specific pages based on their URLs:
You can leverage this strategy if you have a number of blog posts or products related to one specific topic or customer segment that fits into a different category than others.
For example, let’s say you sell baby products. You can create a custom audience of people who visited your web pages related to baby clothes products and repeat the process for baby blankets product pages. You will then be able to create specifically tailored ads to those potentially very different audiences.
Number of Visits/ Duration
You can also segment your web traffic by using frequency and duration. Take both of these factors into consideration when thinking about people you’re reaching with your ads.
For example, if someone came to your website once and stayed for less than a second, they’re most likely less familiar with you than someone who visits your blog every day for several minutes or hours at a time.
Step 2: Excluding Web Audiences
Any audience you create using the Facebook pixel can be used as an excluded audience..
To do so, choose an audience then click on “Exclude”
Find the audience you want to exclude and choose it.
That’s it for how to use the Facebook pixel to track conversions on Facebook. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.