How To Create A Retargeting List Using Your Facebook Page Engagement
Log in to your ads manager and click on “Audiences”
Click on “Create Audience” to bring up a drop down menu. Then choose “custom audience”
On the following window that shows up, click on “Facebook Page”
Choose the page you want to create the audience from.
There are 6 types of engagement that you can choose to focus on:
i) Everyone who engaged with your Page – This is the broadest engagement audience. It includes everyone who visited your Page or engaged with your Page’s content or ads on Facebook or Messenger.
ii) Anyone who visited your Page -This includes anyone who visited your Page, regardless of the actions they took.
iii) People who engaged with any post or ad – This only includes the people who have engaged with a Page post or ad. Engagement includes reactions (Like, Love, Haha, Wow, Sad, Angry), shares, comments, link clicks and carousel swipes.
iv) People who clicked with any call-to-action button – This includes only the people who clicked any available call-to-action button on your Page. For example “Contact Us” or “Shop Now”
v) People who sent a message to your Page – This includes only the people who send a message to your Page.
vi) People who saved your Page or any post – This only includes the people who saved your Page or a post on your Page.
Choose any of the above options to create your audience.
Once you’re done, name your audience and click “Create Audience”
You’re now ready to create retargeting ads using this list.
That’s it for creating retargeting lists with your Facebook Page engagement. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.
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