How To Create Retargeting Lists On Facebook Using A Customer File

Youâll first start by preparing your customer data.
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Get a spreadsheet with all your customer data. This data may include:
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i) email
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ii) phone number
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iii) first name
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iv) last name
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v) city
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vi) state
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vii) country
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viii) date of birth
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ix) age
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x) zip code
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xi) gender
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Facebook uses this data to match your customers and also find people similar to those customers.
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You can also include a column for customer LTV on the spreadsheet.
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Customer LTV is the net profit youâll earn from a single customer over the lifetime of your relationship. It measures how profitable a customer is.
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You calculate customer LTV by adding the following three things: The average transaction, annual purchase frequency, and expected years of relationship with the customer.
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Itâs important to note that this isnât a new audience for you to target. It simply provides another column of data for an audience of your customers that you should already have.
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Facebook offers the following tips for adding LTVs:
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1. Use dollar values only for each customer. Donât include ratings or
rankings, for example.
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2. Include a full range of customers, from low to high value. This allows Facebook to be able to hone in on what might distinguish an average customer from a great one.
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3. Donât use negative values to signify undesirable customers. Doing this will mess up the calculations.
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4. Make sure youâre using the same currency throughout.
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5. Use decimals for cents, but no other punctuation.
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Once all your data is ready, itâs time to upload it to Facebook.
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Log in to your ads manager and go to âAudiencesâ
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Click on âCreate Audienceâ to bring up a drop down menu. Then choose âcustom audienceâ

On the following window that shows up, click on âcustomer fileâ

On the next page, youâll be given three options.

Use the first option if you have your customer LTV.
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Use the second option if you donât have your customers LTV
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Use the third option if Mailchimp is your email marketing provider. You can then imports contacts directly from Mailchimp onto Facebook.
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Now that youâve uploaded your data, give your audience a name and save it.

Youâre now ready to create retargeting ads using this list.
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CONCLUSION
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Thatâs it for retargeting lists using a customer file.Â
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If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.