4 Ways To Target Your Audience On Facebook
What is a Facebook Audience?
A Facebook audience is the target market that you’re going to advertise to.
For the best results, your audience should be highly specific. Facebook has many options for you to be able to do this. But before we get into that, let’s look at the 3 main audience types that Facebook has.
1. Saved audiences
These are audiences that you create based on people’s location, interests, gender, etc and then save them for use later.
2. Custom audiences
These are retargeted audiences based on people who’ve visited your website or engaged with your content before.
3. Lookalike audiences
These are audiences that are similar to your existing customers, making them highly likely to convert too.
Targeting on Facebook: 4 ways
Knowing your customers is a crucial step in creating successful Facebook ads. There are over 2 billion daily active Facebook users. So it’s important that you only focus on targeting those people who are potentially interested in your product.
Lucky for you, Facebook offers a broad range of targeting options that will help you create the right audience, which we’ll look at below:
1. Location-based targeting
Target people based on where they live or work, e.g, state, country, zip code etc.
The choices for audiences within a location are:
2. Demographics-based targeting
Under demographics, you can target people based on:
Target ads to people in specific age groups.
Target ads to either men, women or all genders.
Target ads to people of certain languages.
You can always get more detailed than this if you really want to narrow down your audience.
3. Interest-based targeting
This option allows you to target people based on their interests related to your product.
As you can see there are so many options to narrow your audience even further.
4. Behavioral-based targeting
This option allows you to target people based on their behavior on Facebook.
Facebook has endless options for targeting, which is great because they allow you to create a specific market while Facebook optimizes the ads and audiences for you.
Also, if you would like my help in implementing these and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.