What is a Facebook Audience?

A Facebook audience is the target market that you’re going to advertise to.

For the best results, your audience should be highly specific. Facebook has many options for you to be able to do this. But before we get into that, let’s look at the 3 main audience types that Facebook has.

1. Saved audiences

These are audiences that you create based on people’s location, interests, gender, etc and then save them for use later.

2. Custom audiences

These are retargeted audiences based on people who’ve visited your website or engaged with your content before.

3. Lookalike audiences

These are audiences that are similar to your existing customers, making them highly likely to convert too.

Targeting on Facebook: 4 ways

Knowing your customers is a crucial step in creating successful Facebook ads. There are over 2 billion daily active Facebook users. So it’s important that you only focus on targeting those people who are potentially interested in your product.

Lucky for you, Facebook offers a broad range of targeting options that will help you create the right audience, which we’ll look at below:

1. Location-based targeting

Target people based on where they live or work, e.g, state, country, zip code etc.

The choices for audiences within a location are:

2. Demographics-based targeting

Under demographics, you can target people based on:

Age

Target ads to people in specific age groups.

Gender

Target ads to either men, women or all genders.

Language

Target ads to people of certain languages.

You can always get more detailed than this if you really want to narrow down your audience.

3. Interest-based targeting

This option allows you to target people based on their interests related to your product.

As you can see there are so many options to narrow your audience even further.

4. Behavioral-based targeting

This option allows you to target people based on their behavior on Facebook.

CONCLUSION

Facebook has endless options for targeting, which is great because they allow you to create a specific market while Facebook optimizes the ads and audiences for you.

Also, if you would like my help in implementing these and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.