Your Instructor

Influential Speaker. Industry Thought Leader. Social Advertising Extraordinaire. 

My name is Sam Bell, and I started my first agency, PPC Boutique, in 2009, right as social media was starting to attract mainstream attention. Since then, I’ve taken the knowledge gleaned from nearly a decade of advertising experience and used it to leverage incredible results for my clients.

These results, together with my unparalleled dedication to my clients’ success and my deep industry insights have led many to call me:

Module 1

Module 1 - Facebook Ads Foundation

  • Module 1.1 - Intro
  • Module 1.2 - Terms and Definitions 
  • Module 1.3 - Business Manager vs. Ad Manager - 1
  • Module 1.3 - Business Manager vs. Ad Manager - 2
  • Module 1.3 - Business Manager vs. Ad Manager - 3 - 4 Payments & Pixels
  • Module 1.4 - Events Tracking
  • Module 1.5 - Aggregated Events Management Tool
  • Module 1.6 - CAPI
  • Module 1.7 - FB Policy