How To Create A Lookalike Audience on Facebook
Do you want to expand your ad reach on Facebook?
Are you looking for new and better ways to reach your target audience?
Laser-focused targeting can supercharge your advertising to new heights.
That’s where lookalike audiences come in. They allow you to build new audiences that are highly likely to convert.
Read on to find out how to create lookalike audiences so you can successfully scale your ad targeting.
What is a lookalike audience?
A lookalike audience is a group of people whose demographics and interests are similar to a custom audience you’ve created. These are people who share traits with your existing followers, making them highly likely to convert.
Why use a lookalike audience?
Lookalike audiences give you the opportunity to reach cold audiences beyond behavior or interest targeting.
For example, let’s say you’re showing your ads to warm traffic. Lookalike audiences gives you the chance to reach cold audiences who are similar to that warm audience but on a much larger scale.
Lookalike audiences also tend to be less expensive than audiences based on interest or behavior targeting.
How to create a lookalike audience: option #1
Log in to your ads manager and go to Audiences.
Then click on “Create Audience”, then “Lookalike Audience.”
This will bring up an interface that looks like this.
The source is what Facebook will use to generate a lookalike audience. Keep in mind that the larger the source audience, the better quality your lookalike audience will be.
You can select a custom audience or create a new one.
This blog post takes you through how to create custom audiences.
The location is the country or region you’d like your lookalike audience to come from.
The audience size slider will show you how big your lookalike audience is. It ranges from 1% to 10% of the population, with 1% being those who closely match your score.
It also gives you the option of creating multiple lookalike audiences from one source.
Input the necessary fields then click on “create audience” to create your lookalike audience.
How to create a lookalike audience: option #2
Another option for creating a lookalike audience is to select the audience you’d like to replicate.
In my case, I’ve selected “video audience”
Then click on “actions” to reveal a dropdown menu. Select “lookalike audience”
In the pop up window that follows, input your location and then click on “Create Audience”
Your lookalike audience will be created and it will show up under your audiences.
That’s it for lookalike audiences. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.
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