How To Season Your Facebook Pixel To Give You The Best Leads
In the previous blog post, we learned that you can train your Facebook pixel to send you the best leads.
How? Through something called Facebook pixel seasoning.
The Facebook pixel is the brains behind your marketing operations. It’s a piece of code that you insert in your website that tracks your visitors and collects information on them and the actions they take. You then use this information to create highly targeted ads that are most likely to convert.
And in this blog post, we're going to learn how to train your pixel to give you the leads that you want.
So how do you train your Facebook pixel?
There are many ways to do this. But we’ll just focus on one in this blog post to avoid confusion.
What you’ll need to do is set up a custom conversion.
A custom conversion allows you to track and optimize for conversions without adding anything to the pixel code that is already on your site.
To create one, log in to your ads manager and go to “Custom Conversions”
Then click on the blue button on the top right that says “Create Custom Conversion”
Now, let’s say you had a webinar coming up and you wanted people to register for it. You could create a custom conversion based on that. Once they sign up for the webinar, they’d be taken to a thank you page.
You’re going to take the URL of that thank you page and paste it in the website event below:
You’ll then name your conversion. You can call it “Webinar registrations” or whatever you see fit. What follows is choosing a category. For this purpose, it would be “Complete registration”. But depending on your objective, there are plenty of other categories to choose from.
Once you’re done, click “create” to complete your custom conversion creation.
The next thing you’re going to do is set up your ad campaign. When setting it up, choose “Conversions” as your campaign objective.
You’ll then be taken to your ad set, which is the next step. Under the “Conversion” segment, you’ll be asked to choose a conversion event from a dropdown menu. Choose the one you created just a moment ago, where mine was “Webinar Registrations”
Now you’re ready to go. Once someone hits your webinar thank you page, Facebook is going to take note that that’s the kind of person you want to track and it will make sure to serve your ads to people like those. The more it does this, the more data it collects on this ideal audience of yours.
There’s a little caveat to this though. The Facebook pixel has to go through a learning phase before it can be seasoned enough.
The learning phase is defined as 25-50 conversions that need to occur per ad set within one week’s time. It’s during this time that the pixel is learning your audience and your objectives until it can understand who it should be serving your ads to to get the result that you want.
And what tends to throw a lot of people off during this learning phase is that it’s unpredictable.
You might get so many conversions today but nothing at all the next day. Don’t let this discourage you. It’s normal and part of the learning process. So you have to be patient during this time. Once you get past the first 50 conversions, you’ll start to notice that your results will even out and the up and down spikes are not as many.
That’s it for how to season your Facebook pixel. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.