How To Test Your Ad Placements Using Facebook's Split Testing Feature
Unless you’ve created a lot of Facebook ads before, predicting what kinds of ads will perform best with your audience is difficult.
Fortunately, there’s an amazing Facebook feature that takes the guesswork out of everything.
This feature is called split testing.
What is split testing?
Split testing involves running two different versions of your ads to see which one works better.
This helps you quickly analyze which ads yield the best results so you can implement what works and get rid of what doesn't. You then get to improve your future ad campaigns to make sure you’re getting the maximum return on investment
This split testing feature can be used to test for the following variables:
In this blog post, we’ll focus on placements.
Knowing where to place your ads is a crucial part of your campaign. It’s one of the things that directly affects the success of your ads.
Read on to find out how to test different ad placements using split testing.
How to test ad placements using split testing
Creating a split test
The first thing you’ll do is go to the Facebook Ads manager.
Once you’ve chosen your campaign objective, scroll down to the bottom of the page where you’ll be given the choice to create a split test.
On the next page, choose what variable you’d like to test. In this case, we’re testing the placement.
3 examples of what to test for
Next, you’ll be given two ad sets: ad set A and ad set B. A few of the things you could test for are:
1. Does my audience respond best to ads on mobile or desktop?
For ad set A, you could test for mobile and ad set B, test for desktop.
2. Does my audience respond best to ads on Instagram or Facebook?
You could uncheck all boxes except for Facebook on ad set A and then uncheck all boxes except for Instagram on Ad set B
3. Do iPhone users or Android users respond better to my ads?
You could choose iPhone users for ad set A and Android users for ad set B.
These are just a few examples. The split testing options are numerous. It all depends on your business goals and objectives.
Split budget and schedule
The next thing to pay attention to is the split budget.
Once you’ve set your daily budget, you could either choose an even split or a weighted split.
An even split will divide the budget into two equal parts for each ad set. This is what Facebook recommends.
So if your daily budget is $3, an even split will allocate a daily spend of $1.5 to ad set A and $1.5 to ad set B.
If you choose a weighted split instead, you’ll be able to allocate how much money you want to spend on each ad set.
For example, if you’re fairly sure that one placement will perform better than the other, you can allocate 70% of your daily ad spend on it and 30% on the other.
Until you find what works best for you and your business, keep testing. Test the different objectives and different variables as much as you can. It will help you learn so much about your audience.
That’s it for testing ad placements. If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.