From Army IT to AI-Powered Marketing
Most people in digital marketing got here through a marketing degree or an internship at an agency. I got here through the United States Army.
In 2004, I was handling IT operations in the military -- maintaining networks, troubleshooting systems, keeping critical infrastructure running. It taught me something that would become the backbone of my entire career: systems thinking.
When I transitioned into digital marketing, I didn't just run ads. I built systems. Systems that could be measured, optimized, and scaled. That mindset took me from managing a few thousand dollars in ad spend to managing over $110 million across 500+ campaigns for businesses of every size.
The Journey
Army IT & Early Digital Marketing
Military IT operations built my foundation in systems thinking. Started exploring digital advertising and saw the potential for data-driven, scalable marketing systems.
The PPC Growth Years
Built and managed campaigns across every major platform -- Google, Facebook, LinkedIn, Instagram. Grew from boutique clients to managing millions in annual ad spend. Developed the High Ticket Avatar Method, a targeting framework that would go on to generate over $47M in client revenue.
Building Social Ads Mentor
Founded Social Ads Mentor LLC to deliver transparent, results-first advertising management. Scaled to 11+ active clients with a focus on real ROI, not vanity metrics. Began experimenting with AI tools for campaign automation.
The Agentic AI Era
Pioneering the next evolution of marketing: multi-agent AI systems that handle real operations around the clock. My AI agents manage campaigns, generate reports, respond to leads in under 60 seconds, and coordinate complex workflows -- not as demos, but as production infrastructure running for real clients every day.
What I Believe
Systems Over Heroics
The best marketing doesn't depend on brilliant improvisation. It depends on reliable systems that deliver results consistently, whether I'm at my desk or on a plane.
Transparency First
No hidden fees, no vanity metrics, no smoke and mirrors. Every client sees exactly where their money goes and exactly what results it produces. Full stop.
AI as Infrastructure
AI isn't a buzzword for my marketing materials. It's production infrastructure that handles real client operations every day. If it doesn't work in production, it doesn't ship.
17 Years of Results
Let's Build Something Together
Whether you need expert ad management, AI-powered lead generation, or a fully autonomous marketing system -- I'd love to hear about your goals.
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