Say Hello To High Conversion Rates in Your High-ticket Funnel in Just 4 Simple steps (and get the BONUS Funnel[...]

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How to Use the Facebook Pixel to Track Conversions on FacebookTo fully utilize the Facbook pixel, there are several methods[...]

How To Use Standard Events With Your Facebook PixelThe Facebook Pixel is a tool within Facebook for Business. It can[...]

Tracking Standard Events With The Facebook PixelThe Facebook pixel is an important marketing tool. Once you install it in your[...]

This Is How The Facebook Pixel Works And The Step-By-Step Process Of Setting It UpThe Facebook pixel is one of[...]

What Is The Facebook Pixel And Why Is It So Important?If you’re running Facebook ads or thinking of running them,[...]

What Are Pixels And How Do They Work?Have you ever noticed an ad “following” you around the internet?  This is[...]

4 Facebook Retargeting Tactics That WorkIf you want to build successful retargeting campaigns on Facebook, then you need to deliver[...]

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How To Create A Retargeting List Using Your Facebook Page EngagementLog in to your ads manager and click on “Audiences”Click[...]

How To Create A Retargeting List On Facebook Using Video View EngagementOne way of defining an engagement audience is through[...]

How To Create Retargeting Lists On Facebook Using A Customer FileYou’ll first start by preparing your customer data. Get a spreadsheet[...]

How To Set Up A Successful Behavioral Retargeting Campaign On FacebookWhat is behavioral retargeting? Behavioral targeting is a technique used by[...]

How To Run An Effective Email Retargeting Campaign On FacebookWhat is Email Retargeting Email retargeting involves showing your ads to people[...]

An Introduction To Retargeting And The Different Types That You Should Know About.What is retargeting? Have you ever visited a website[...]

How to Optimize Facebook Ads to Skyrocket Your Conversions1. Choose the right objective When setting up a new campaign, Facebook gives[...]

How To Use Bid Caps To Prevent Your Facebook Ad Costs From Going Through The RoofWhat is a bid cap? A[...]

Everything You Need To Know About Daily Budgets In Facebook AdvertisingWhat is a daily budget? A daily budget is the average[...]

Read This If You Want To Learn More About Lifetime Budgets In Facebook AdvertisingWhat is a lifetime budget? A lifetime budget[...]

How To Scale Your Facebook Ads While Still Maintaining A Healthy ROIScaling Facebook ads effectively doesn’t follow an easy-to-follow recipe.[...]

How To Take Advantage Of The Facebook Advanced Matching Pixel So You Can Optimize Your Ads' PerformanceWhat is the Facebook[...]

How To Create A Lookalike Audience on FacebookDo you want to expand your ad reach on Facebook? Are you looking for[...]

The 5 Types Of Custom Audiences On Facebook And How To Create Them So You Can Improve Your Ad PerformanceDo[...]

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The 4 Core Metrics You Need To Pay Attention To When It Comes To Facebook Ad PerformanceFacebook does a really[...]

How To Track Your Facebook Ads Performance With UTM TrackingPeter Drucker, a legendary management guru, once said, “What gets measured[...]

How To Use Facebook Ad Bidding With Your Ad CampaignsFacebook ads bidding affects your ad results in a huge way.[...]

4 Ways To Target Your Audience On FacebookWhat is a Facebook Audience? A Facebook audience is the target market that you’re[...]

3 Examples Of Facebook Ad Campaign Objectives At PlayBefore creating a Facebook ad, you first need to get clear on[...]

Which Facebook Ad Campaign Objective Should You Choose?Choosing the right Facebook campaign objective is crucial. It’s the first step of[...]

The 11 Types Of Facebook Ad Campaign Objectives You Need To Know AboutWhat is a campaign objective? The first action you[...]

How To Test Your Ad Placements Using Facebook's Split Testing FeatureUnless you’ve created a lot of Facebook ads before, predicting[...]

The Role Placements Play In Facebook Ads CreationWhen creating an ad campaign, there are 3 main levels that you go[...]

How To Find Similar Pages On Facebook Related To Your Target Audience Now that we’ve learned how to validate our targets,[...]

How To Validate Targets Using Facebook Audience Insights What is Facebook Audience Insights? Facebook Audience Insights (FB AI) is a tool[...]

How To Use The Google Keyword Tool To Find Targeted ListsIn this previous post, I showed you the 3 things[...]

The 3 Things You Need To Hack Your Market ResearchSuccessful selling is grounded on the foundation of thorough market research.[...]

Steal This Free Facebook Ad Template And Use It For Writing Your Own Ads Do you have a template for your[...]

How To Use The PS In Your Ad Copy What is the PS? PS stands for postscript. It comes from the Latin[...]

Read This If You Want To Learn The 3 Rules For Writing Effective Call-To-Actions The call-to-action, also known as the CTA,[...]

How To Use Scarcity In Your Ad Copy To Boost SalesSome things in life are valued because they are beautiful[...]

How To Write Fascinating Bullet Points That SellBullet points are a staple in content creation and marketing. You’ve seen them everywhere.[...]

5 Short Tips To Help You Write Powerful Body CopySo your intriguing headline has stopped people in their tracks. It’s got[...]

A Simple Framework That You Can Use To Write Ads That ConvertI’ve been using this framework for years.  Not only[...]

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How To Write Effective Ad Copy Using The Secret LeadWhat is the secret lead?The secret lead is the most universal[...]

How To Write Effective Ad Copy Using The Problem-Solution LeadWhat is the problem-solution lead? David Ogilvy once said, “When you advertise[...]

How To Write Effective Ad Copy Using The Promise LeadWhat is a promise lead? The promise lead is the most common[...]

How To Write Effective Ad Copy Using The Offer LeadWhat is the offer lead?First of all, an offer details the[...]

The One Thing You Need To Write Effective Ad Copy That ConvertsThe lead is the most important part when it[...]

How To Use The Straight Sale Angle To Write Better Facebook AdsThe straight sale copy angle is all about making[...]

How To Use The Counter Angle To Write Better Facebook AdsThe counter angle is based on expressing a viewpoint that’s[...]

How to Use The How-To Angle To Write Better Facebook AdsThe How-To angle is one of the classics. Here’s where[...]

How to Use The Story Angle To Write Better Facebook AdsBefore you start writing your next Facebook ad, you need[...]

The Most Important Metrics in Facebook AdvertisingThe first thing any beginner should do before jumping into Facebook advertising is to[...]

The Webinar Sales Funnel I: Data Gathering and Ad UnderspendingIn the last blog post, you got to learn some of[...]

The Webinar Sales Funnel II: An Introduction to Conversion Profit Levers and Getting the Most Out of Your Ad Campaigns In[...]

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An Introduction to The High Ticket Avatar MethodBy now, you should understand the key metrics to look out for when[...]

Identifying & Communicating with Your Target AudienceWhen it comes to making money online through Facebook Advertising, there’s a specific way[...]