Thoughts on paid advertising, AI automation, and the future of marketing operations.
How the pay-per-lead model works, why it's better than retainers for certain industries, and how I structured deals that generate $10K+/month.
The 5 most common Google Ads budget leaks I find in every account audit, and how to plug them immediately.
After testing thousands of ad variations, these 3 copywriting frameworks consistently outperform everything else for paid social advertising.
The complete technical breakdown of how I use AI agents to manage 11 active client accounts — from campaign monitoring to client reporting.
The 8 elements that separate a 2% landing page from a 15% landing page, based on testing hundreds of pages across multiple industries.
iOS 14 didn't kill retargeting — it changed the rules. These are the strategies that are working right now for warm audience campaigns.
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