Module 1.1 - Understanding The Sophistication Of Your Market

In this module you'll discover the most important step before building your target customer profile and that's understanding the "market level sophistication" of your prospect and how knowledgeable they are of your type of product or service offering.

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  • Todd Brown
  • Vishen Lakhiani
  • Eugene Schwartz
  • Mkt. Soph. L1- Steve Jobs iPhone 1 announcement
  • Mkt. Soph. L2- Steve Jobs iPhone 2 announcement w/ video
  • Mkt. Soph. L3- Steve Jobs introduces the App Store
  • Mkt. Soph. L4- iPhone 5 has enlarged screen
  • Mkt. Soph. L5- Breakthrough Ad. Statesmen and Video that identifies people's connection w/ their phones
  • Avatar Research Checklist
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