Module 4.1 - Macro vs. Micro Metrics – Sam Bell Marketing

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Module 1

Module 1.1 - Intro

Module 1.2 - Terms and Definitions

Module 1.3 - Business Manager vs. Ad Manager - 1

Module 1.3 - Business Manager vs. Ad Manager - 2

Module 1.3 - Business Manager vs. Ad Manager - 3 - 4 Payments & Pixels

Module 1.4 - Events Tracking

Module 1.5 - Aggregated Events Management Tool

Module 1.6 - CAPI

Module 1.7 - FB Policy

Module 2

Module 2.1 - Budget Planning

Module 2.1.2 - Budget Planning Calculator

Module 2.2 - Understanding Your Market

Module 2.3 - Avatar Research

Module 2.3.2 - Avatar Research - The FB Ads Library

Module 2.4 - Funnel Ads Campaign Structure

Module 2.5 - Facebook Ads Copywriting

Module 2.6 - Facebook Ads Creative

Module 3

Module 3.1 - Campaign Objectives & Structures

Module 3.2 - Bidding Strategies CBO vs. ABO

Module 3.3 - Bidding Structure Automated vs. Manual & Daily vs. Lifetime

Module 3.4 - Campaign Setup

Module 4

Module 4.1 - Macro vs. Micro Metrics

Module 4.1.2 - Macro vs. Micro Metrics Tools

Module 4.2 - Custom Column Setup And Layout

Module 4.3 - Basic Data Analysis And What To Look For

Module 5

Module 5.1 - Retargeting - Audience Creation

Module 5.2 - Audience Segmentation

Module 6

Module 6.1 - Facebook Ads Scaling Budget

Module 6.2 - Facebook Ads Scaling Audiences

Module 4.1 - Macro vs. Micro Metrics

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Macro vs. Micro Metrics