Category: Campaign Strategy & Optimization

You’ll want to start with thinking about the price of the product you intend to sell. This is important as it impacts heavily on your ad spending. In general, the higher the price of your product, the more money you can invest to acquire a lead or a customer.

An expensive product gives you more leeway when it comes to ad spending. Imagine selling a $150 product as opposed to a lower priced one. We could spend up to $150 on an ad, get a ton of clicks, and even if only a single person buys, you still at least break even. Can you imagine the returns if 2 or more people convert?

Secondly, you should think about your Sales Funnel Conversion Points. A sales funnel is basically the process by which you lead customers toward buying your product.

A basic sales funnel begins with the Awareness Stage, letting your target audience become aware of the problem or solution. Then, you get them to the Interest Phase, where they start doing research on products. Then they evaluate your competitors, make a decision and hopefully choose your product.

The most successful Facebook advertisers understand which points they have to optimize in order for their campaign to be successful. And this requires extensive knowledge of both their product and their target audience.

Let me give an example. Imagine selling a product for a relatively unknown problem. In this scenario, you’d have to invest a lot more during the Awareness Stage to make sure enough people are aware that not only a problem exists, but that a solution also exists and that solution is your product. But at the same time, if the problem is obscure enough, your solution may be the only one on the market, and hence you don't need to worry so much about competitors.

If we take the flip side and sell a product to a widely known problem, you may not even need an Awareness Stage. However, you’d have to dig deep during the Evaluation Stage to differentiate your solution from the tons of competitors that are out there.

Last but not least, you should look at your Funnel Conversion Rates. If you have some data from a previous campaign, then great. But even if you’re just starting out and don’t have any data, you should still make projections so that at the very least you have an idea of what sort of numbers are necessary in order for your Facebook campaign to be a success. Information is the key to all ad campaigns, and estimating and projecting your Funnel Conversion Rates isn’t as hard as it looks.

When it comes to making money online through Facebook Advertising, there’s a specific way to target people for your ads. And, because in today’s world people don’t like being sold to, it’s also important that you communicate with your target audience without sounding too sales-like.

In order to communicate with your audience in a way which gets them interested, you need to know what they want.

Ask yourselves what are they actively looking for?

One of the biggest differences between advertising on Google and advertising on Facebook is that on Google, people search for the things they want. And so, there’s a higher intent in what they’re actually looking for.

If someone types in on Google ‘How do I make money online?’ you know exactly what they’re looking for. On Facebook, you don’t bid so much on keywords, but rather on psychographic and demographic related terms, or as we call them, interests.

In the High Ticket Avatar Method, our approach relies around using Google in order to find targets for our ads based on their search intent.

Most websites you see online will likely have their own Facebook Page. So, first, we use the search intent on Google to find out what people are looking for. Then we take the first organic listing (or group of listings) that we see and go to Facebook and check if they have an audience.

https://www.savethestudent.org/make-money/10-quick-cash-injections.html

Now, I don’t know about you, but I’ve certainly never heard of savethestudent.org. And I doubt many others have. So what this tells me is that this keyword is quite a high volume keyword for which an audience exists. And if that website which is on the top of the listings has a Facebook page, then that’s probably where that audience is hanging out.

Let’s check and see. Next thing I do is click on that link and lo and behold, they have a Facebook page called Save the Student. What this means is that the people searching in Google “How do I make money online?” and running into savethestudent.org as their first listing are also likely to be the same people that are on their Facebook page, liking that page and all its content.

And if you’re advertising for something aimed towards this particular audience, then this is an interest that you can target which has low competition. As I’ve said before, not many people would have even heard of Save the Student.

But our work isn’t done yet. Now that we’ve found a potential interest, what we want to do is validate and see if Save the Student is actually an interest that we can target. I’ll get to that in the next blog post.