Month: November 2018

Do you have a template for your Facebook ads?

Having a template will not only cut your time in half but it will guarantee you results every time.

In this post I’m going to share with you the exact Facebook Ad template that I use in my agency.

It’s broken down into 7 parts, as you’ll see in a bit. And then later in the blog post, there is an example ad that I used to advertise a free training on real estate.

Let’s jump right in.

The Facebook Ad Template

I normally have the template in a text file. It’s made up of 7 parts:

1. Ad Copy tips

This is a list of things that I want to keep in mind. They are for my benefit. You can put in whatever tips you want to.

2. Post text

This is the main body of the ad that’s going to be posted on Facebook.

3. Destination URL

This is the URL of the page that your readers are going to be taken to or land on.

4. Display link

This is the URL of the domain name that they are going to be taken to.

5. The headline

This is the ad heading.

6. Link description

What text will be on the link? Depending on your goals, it could be something like “Click the link now to get access”

7. Call to action button

What action do you want your readers to take? This could be something like “Join Now” or “Download Now”, whatever your case might be.

Facebook Ad Example

The copy angle that I used in this example is the counter angle. This is a viewpoint that’s contrary to popular belief. I’m going against what most gurus are telling people to do.

The lead that I used is the big secret lead. It’s based around some new-found knowledge or wisdom that provides a solution or a hidden problem.

This is the ad itself:

If you want to build true wealth through real estate investing, don't make the number one mistake that most gurus are telling you to do. (counter angle)

You see, there's been some very misleading information given to the masses through fake house flipping shows and seminar gurus to be successful in real estate, you need to buy and own as many single family homes as possible.

This will show you what to do and not to do: [LINK HERE] (I’ve put my first call-to-action here. So for those people who are ready to click and find out more, they are free to do that.)

What they're not saying is that buying single family home exclusively is the riskiest way to invest in real estate.

The truly wealthy real estate investor doesn't waste their time with single family because they know better and understand the power of leverage and non-recourse financing. (that’s a term the masses may not be familiar with, but for the people who are interested in real estate, that will resonate with them)

Wealthy real estate investors never use their credit or money, and they only invest in multi-unit buildings for massive passive cash flow. (the big secret reveal)

The quick flip mentality is what's keeping investors from realizing their true earning potential!

This is why I decided to create a FREE, no pitch online training to show NEW & EXPERIENCED investors how to create true wealth through multi-unit property investing (the solution)

Here are just a few things that I’ll be revealing on this FREE training: (transition to the bullets)

Plus much much more…

You can RSVP here for the training: [LINK HERE] (this is the CTA)

-Sam Bell III

PS: If you received any value from this post and you know others that can benefit, be sure to comment, tag them below so they can get access as well!

CONCLUSION

You’re free to use this template in your own Facebook ads. Try it out. Incorporate other things, remove others. Just test until you found what works for you.

I’ve also got a list of resources for you. This is where I’ve learned a lot of this stuff from and I recommend you check them out too:

Books:

Websites where you can get additional emojis to spice up your ads. I’ve found that incorporating emojis increases the CTR:

Also, if you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

What is the PS?

PS stands for postscript. It comes from the Latin word, postscriptum, which means “written after”.

It’s used to communicate an afterthought after the main message has been relayed.

The PS was notoriously used in letter writing and personal emails. But over the recent years, its use as a marketing tool has grown.

People use them in sales copy and marketing emails for various reasons:

It’s a great way to get your readers’ attention one last time as you conclude your copy.

How to use PS in your ad copy

1. To reinforce your message

Sometimes people will gloss over your copy and only pay attention to the last bit. So this presents a great opportunity for you to use this section to reiterate your message.

What’s your main message? What’s your biggest takeaway from the copy?

Summarize it in a few lines and include it in your PS.

If your biggest goal is to drive people to take action, repeat your call-to-action in the PS.

Remind people to grab the offer or buy the item or download the training.

2. To increase urgency

The PS is the last section of your copy. It’s the last chance with your reader to convince them to take action. So make it count.

Increase the urgency to motivate them take immediate action.

You can do this by introducing a bonus or valuable offer in the PS.

For example, promote your main offer in the body of the copy and then add your bonus in the PS.

Your bonus could be in the form of a discount or a valuable add-on to the main offer. Emphasize to the reader that this bonus would only apply if your they acted immediately.

3. To include testimonials

Use the PS to include testimonials and quotes from people who’ve tried your product/service and gotten stellar results.

This increases the persuasiveness of your copy. It reassures your readers that your product does indeed work, making them more motivated to take action.

CONCLUSION

Your PS doesn’t have to be stiff or promotional. Appeal to your customers on a human level. Inject some humor and personality in it. It’s a great way to nurture budding customer relationships.

If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

The call-to-action, also known as the CTA, is the one thing that gets you conversions.

After guiding your prospect through your copy, this is where it ultimately leads.

And depending on how strong your CTA is, this could mean the difference between a bounce and a conversion.

But first…

What is a call-to-action?

A call-to-action is a clickable element that’s designed to get the prospect to take a desired action

It could be a button or a photo or a simple link.

The point is, the prospect has to click on it to get to the destination of what’s on offer.

A CTA could ask prospects to do a number of things like: signing up for training, downloading a lead magnet, buying a product, reading a blog post.

Like to the left of this blog post, theres a CTA that tells you to get instant access to my proven framework that attracts high ticket clients in 30 days. 

Whatever action you’d like your prospect to take, the CTA needs to be well written and designed for it to be effective at boosting conversions.

Why do you need a strong CTA?

Most people put all their time and energy on writing the ad copy and slap on a half-baked CTA at the end. This is how you leave money on the table.

Even with the best copy or the best product on sale, if you have a weak CTA, you’re hurting your conversions.

A strong CTA should communicate value to the prospect. It should also inspire action and excitement.

For example: Netflix

Join free for a month.

The value is clear: it’s free for a month. The copy surrounding the CTA also further communicates the value, that there’s no obligation and you can cancel anytime. That gets the prospect excited to try it out.

And finally, the word “Join” inspires action

How do you write CTAs?

Before you write your CTA, get clear on your goal.  

Do you want to boost sales? Do you want to increase the number of downloads on your freebie? Do you want to increase the number of subscriptions on your email list?

This will help you figure out how best to phrase your CTA to achieve your goal.

Here are some tips to help you:

1. Use clear language

If your CTA doesn’t communicate your message clearly, your prospect won’t be compelled to click on it.

You want them to get excited to take action, not scratch their heads in confusion.

Use clear language that tells the reader exactly what to do.  

For example:

Don’t try to be too clever with your words. You might end up missing the mark.

2. Create a sense of urgency

Consider these two examples:

Example 1: Grab my free training now

Example 2: Only 3 days left! Grab my free training now.

Which one do you think will perform better?

The second one employs urgency through scarcity. Time is limited, prompting the prospect to act fast.

Whereas with the first one, the reader assumes that he has plenty of time to come back later and get the training.

A sense of urgency will inspire immediate action.

Just don’t try to manipulate your prospects by creating a false sense of urgency.

If you put a time limit on your product, just make sure it’s not there after the time has passed. Otherwise your prospects will feel cheated and manipulated, making you lose trust among your customers.

Another way to create urgency is to use words that imply urgency

Words like:

3. Focus on one thing

A CTA should only focus on directing the prospect to do just one thing. That’s why it’s important to get clear on your goal first.

You can’t ask your prospects to download your ebook and also read your blog post at the same time.

That divides their attention, hurting your conversion rates. Decide which one is more important and stick to it

CONCLUSION

Remember to always be testing. You might not get your CTA right after the first or even second try. Switch it up. Do split tests until you find one that converts the best.

Also, if you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.

Some things in life are valued because they are beautiful or powerful or useful.

But other things are valued because they are scarce.

Rare minerals like diamond and gold are great examples of this. They hold so much value because they are in limited supply.

That brings us to the principle of using scarcity when writing copy.

What is scarcity?

Scarcity is a phenomenon where when something is in limited supply (or perceived to be), it becomes more alluring.

It’s no wonder that people go crazy on Black Friday.

I’m sure you’ve seen them camped outside stores in the freezing cold just so they could be the first to get in when the doors open.

It’s scarcity that drives people to take such drastic action.

Everything is on a crazy sale. A sale that happens only once a year! And everyone knows that the stock will fly off the shelves fast. That’s why they’ve got to act quickly.

When you inject an element of scarcity in your copy, you raise the perceived value of your product, prompting people to act fast.

It puts pressure on the customer, thereby creating a sense of urgency to act immediately otherwise he’ll end up missing out.

And the fear of missing out plays a huge part in why scarcity is so effective.

The fear of missing out or FOMO is the desire to want to stay in the loop. No one likes to feel left out of anything. And so this desire to want to stay connected to what everyone else is doing influences people to participate in the action.

2 ways to incorporate scarcity in your sales:

1. Quantity-related scarcity

This is where you emphasize that only a certain number of items are left in stock.

For example, if you have a webinar coming up, you could say, “Only 50 seats are available”

This increases the urgency and makes people take action immediately because they wouldn’t want to miss out.

2. Time-related scarcity

This is where you put a time limit on the offer.

For example, if you have a course on sale, you could say something like:

“The 50% offer on the course expires on 20th October midnight. After that, it goes back to full price.”

Your customers will be driven to buy the course now so that they save up on 50% of their money. 

Another great technique is adding a countdown timer on your offer page, which counts down the remaining days, hours and minutes. The effect of seeing time ticking away in front of their eyes compels the customer to act fast.

As we've seen, using scarcity in your copy is a powerful way to boost your sales. But it has to be done right.

Your customers are not stupid. If the deadline for your offer has passed, close down the sales. Don’t mislead people by keeping the page open for extended periods of time. You’ll end up losing credibility and any future use of scarcity in your copy will not be taken seriously.

If you would like my help in implementing this and other strategies to sell your high ticket products and services, get in touch with me by clicking the button below to apply for a complimentary consultation.